1. Market Research
  2. > Beverage Market Trends
  3. > Success: Mountain Dew Kickstart

Success: Mountain Dew Kickstart

  • July 2014
  • -
  • GlobalData
  • -
  • 20 pages

Summary
Kickstart has proven to be a shrewd response to the prominent day-to-day concern about one's energy levels. The overt occasion alignment is both differentiating and relevant. It shows that small positioning factors - supported by well-executed and well-funded marketing - can sway consumers to choose one beverage brand, or indeed format, over another.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Mountain Dew Kickstart considered a compelling case study?

- What consumer insights underpin the brand's success?

- What does the future hold for hybrid beverages and daypart targeting?

Key Highlights
Kickstart has surpassed expectations by amassing over $150m in sales, well within a year of launching. It has been a welcome success story that has helped to offset ongoing challenges in PepsiCo's soda business.

Table Of Contents

Success: Mountain Dew Kickstart

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Soymilk & Soy Drinks (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Soymilk & Soy Drinks (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Soymilk & Soy Drinks (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Soymilk & Soy Drinks (Dairy & Soy Food) Market - Outlook to 2020: Market ...

Global Still Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Still Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Still Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Still Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Iced/Rtd Coffee Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Iced/Rtd Coffee Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Iced/Rtd Coffee Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Iced/Rtd Coffee Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, ...


Download Unlimited Documents from Trusted Public Sources

Beverage Markets in the US - Forecast

  • March 2017
    2 pages
  • Beverage  

  • United States  

View report >

Alcoholic Drink Industry in the US - Forecast

  • March 2017
    16 pages
  • Liquor Store  

  • United States  

    United Kingdom  

View report >

Wine Industry in Australia

  • March 2017
    9 pages
  • Wine  

  • Australia  

    Oceania  

View report >

Related Market Segments :

Beverage
Energy Drink

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.