1. Market Research
  2. > Beverage Market Trends
  3. > Success: Mountain Dew Kickstart

Success: Mountain Dew Kickstart

  • July 2014
  • -
  • Global Data
  • -
  • 20 pages

Summary
Kickstart has proven to be a shrewd response to the prominent day-to-day concern about one's energy levels. The overt occasion alignment is both differentiating and relevant. It shows that small positioning factors - supported by well-executed and well-funded marketing - can sway consumers to choose one beverage brand, or indeed format, over another.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Mountain Dew Kickstart considered a compelling case study?

- What consumer insights underpin the brand's success?

- What does the future hold for hybrid beverages and daypart targeting?

Key Highlights
Kickstart has surpassed expectations by amassing over $150m in sales, well within a year of launching. It has been a welcome success story that has helped to offset ongoing challenges in PepsiCo's soda business.

Table Of Contents

Success: Mountain Dew Kickstart

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Quarterly Beverage Tracker - Third Quarter 2016 India

Quarterly Beverage Tracker - Third Quarter 2016 India

  • $ 7035
  • Industry report
  • November 2016
  • by Global Data

Summary With the good summer and the increase in consumers considering packaged water a healthy drink many new players emerged in the packaged and bulk/HOD water categories. Many sub-regional bulk/HOD ...

Food & Beverage Metal Cans Market by Type (2-piece, 3-piece), Material (Aluminum, Steel), Application (Beverages (Alcoholic, CSD, Sports & Energy Drinks), and Food (Fruits & Vegetables, Convenience Food, Pet Food, Meat & Seafood)) - Global Forecast to 202

Food & Beverage Metal Cans Market by Type (2-piece, 3-piece), Material (Aluminum, Steel), Application (Beverages (Alcoholic, CSD, Sports & Energy Drinks), and Food (Fruits & Vegetables, Convenience Food, Pet Food, Meat & Seafood)) - Global Forecast to 202

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

“Food & beverage metal cans market is projected to grow at a CAGR of 3.6% in terms of volume” The food & beverage metal cans market has grown rapidly in the last few years and is projected to reach ...

2016 The Multiple Beverage Marketplace in Canada

2016 The Multiple Beverage Marketplace in Canada

  • $ 4995
  • Industry report
  • December 2016
  • by Beverage Marketing

This report by Beverage Marketing Corp. READY TO GO. This report from Beverage Marketing Corporation summarizes industry activity and contains current statistical data for eleven individual beverage categories ...


Download Unlimited Documents from Trusted Public Sources

Tea Consumption in Poland

  • February 2017
    4 pages
  • Tea  

  • Poland  

    Europe  

    World  

View report >

Beverage Markets in the US

  • February 2017
    9 pages
  • Beverage  

    Food  

  • United States  

View report >

Beverage Industry - Forecast

  • February 2017
    6 pages
  • Packaging  

    Beverage  

View report >

Related Market Segments :

Beverage
Energy Drink

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.