1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Hair Care Market Trends
  5. > Success: Godrej Expert Rich Crème

Success: Godrej Expert Rich Crème

  • July 2014
  • -
  • Canadean Ltd
  • -
  • 21 pages

Summary
GCPL dominated the powdered hair color segment, but had not managed to secure a stronghold in the faster-growing and more contemporary crème hair color format. Godrej Expert Rich Crème appeals to both existing powder color users and category first-timers, and promises an improved experience for current crème users. It also taps into key market growth parameters.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Godrej Expert Rich Crème considered a compelling case study?

- What consumer insights underpin the brand's success?

- What can I learn from GCPL's approach to innovation and launch strategy?

- Which consumer trends and market development nuances has GCPL capitalized on?

Key Highlights
According to GCPL, Godrej Expert Rich Crème was deemed superior to other available crème colors in blind consumer tests. In November 2013, GCPL announced 24% quarterly growth in hair colorants, qualified by the fact that Godrej Expert Rich Crème had continued to do well having completed one successful year.

The attractive margins of crème colorants in India are apparent from the powder sales value being twice that of crème, but from a usage base that was nine time larger.

Table Of Contents

Success: Godrej Expert Rich Creme

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global and Chinese Hair Dye Industry, 2016 Market Research Report

Global and Chinese Hair Dye Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Hair Dye Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Hair Dye industry with a focus on the Chinese market. ...

Global and Chinese Oxidation dye hair dye Industry, 2016 Market Research Report

Global and Chinese Oxidation dye hair dye Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Oxidation dye hair dye Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Oxidation dye hair dye industry with ...

2016 Global and Chinese Hair Colorant Industry Market Research Report

2016 Global and Chinese Hair Colorant Industry Market Research Report

  • $ 2800
  • Industry report
  • September 2016
  • by Prof Research

The 'Global and Chinese Hair Colorant Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Hair Colorant industry with a focus on the Chinese ...

Global Hair Care Market 2016-2020

October 2016 $ 5000

Haircare Market In Africa 2016-2020

September 2016 $ 2500

Download Unlimited Documents from Trusted Public Sources

Hair Colorant Industry in the UK

  • January 2016
    6 pages
  • Hair Colorant  

  • United Kingdom  

View report >

Shampoo Statistics in Australia and the US

  • November 2016
    3 pages
  • Shampoo  

  • Australia  

    United States  

View report >

Global Shampoo Market Size

  • October 2016
    2 pages
  • Shampoo  

  • Africa  

    World  

    United States  

View report >

Hair Care Statistics

5 months ago

Related Market Segments :

Hair Colorant

ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.