1. Market Research
  2. > Food Market Trends
  3. > Success: Mattessons Fridge Raiders

Success: Mattessons Fridge Raiders

  • July 2014
  • -
  • Canadean Ltd
  • -
  • 16 pages

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores how Fridge Raiders built success through a niche focus on teenagers (and their parents) and afternoon/after-school snack occasions, fueled to a significant degree by "sticky" advertising and lifestyle cues.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Mattessons Fridge Raiders considered an interesting case of success?

- What consumer insight underpins the ongoing success of Mattessons Fridge Raiders?

- Which consumer trends has Mattessons Fridge Raiders capitalized on?

- What can I learn from Mattessons Fridge Raiders' successful approach to establishing a profitable niche within a very congested snacking sector?

Key Highlights
Mattessons Fridge Raiders were launched in 2005 as a chilled pre-cooked chicken snack alternative to other typical snack products. The product has grown from a standing start to a key force behind the doubling in value of the meat snacks category.

Within the packed lunch context, Fridge Raiders provides a positive alternative to the unhealthy products that have drawn ire from critical observers. In the after-school context, the product looks original, healthy, and an "easy sell" for parents to their children on taste and variety grounds.

Table Of Contents

Success: Mattessons Fridge Raiders

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Food Preparation 2016; Market, Retailers and Consumers

Food Preparation 2016; Market, Retailers and Consumers

  • $ 8600
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Food preparation expenditure is expected to rise 1.8% in 2016. Growth in 2015 and 2016 has been predominantly volume driven, with the category benefitting from the cooking at home, healthy eating ...

The Global Market for Food Additives

The Global Market for Food Additives

  • $ 6650
  • Industry report
  • August 2016
  • by BCC Research

This BCC Research report analyzes the changing global food industry and its business climate, including data relating to and discussion of the diet and food distribution systems and major factors that ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.