1. Market Research
  2. > Food Market Trends

Success: Mattessons Fridge Raiders

  • July 2014
  • 16 pages
  • GlobalData
Report ID: 3351377

Summary

Table of Contents

Search Inside

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores how Fridge Raiders built success through a niche focus on teenagers (and their parents) and afternoon/after-school snack occasions, fueled to a significant degree by "sticky" advertising and lifestyle cues.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Mattessons Fridge Raiders considered an interesting case of success?

- What consumer insight underpins the ongoing success of Mattessons Fridge Raiders?

- Which consumer trends has Mattessons Fridge Raiders capitalized on?

- What can I learn from Mattessons Fridge Raiders' successful approach to establishing a profitable niche within a very congested snacking sector?

Key Highlights
Mattessons Fridge Raiders were launched in 2005 as a chilled pre-cooked chicken snack alternative to other typical snack products. The product has grown from a standing start to a key force behind the doubling in value of the meat snacks category.

Within the packed lunch context, Fridge Raiders provides a positive alternative to the unhealthy products that have drawn ire from critical observers. In the after-school context, the product looks original, healthy, and an "easy sell" for parents to their children on taste and variety grounds.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Dried Vegetable Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for dried vegetables ...

World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Frozen Fruit and Nut Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for frozen ...

World Juice Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Juice Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in the world. ...


Download Unlimited Documents from Trusted Public Sources

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.