1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Body Care
  5. > Skin Care Market Trends
  6. > Success: Scholl Velvet Smooth Express Pedi

Success: Scholl Velvet Smooth Express Pedi

  • March 2014
  • -
  • GlobalData
  • -
  • 15 pages

Summary

Table of Contents

Search Inside

Summary
This case study explores Scholl's new electronic foot file that removes hard skin. In doing so, it claims to offer a simple yet professional-grade usage experience. Early signs are promising; the device has the potential to mirror the success of another Reckitt Benckiser-owned brand: the Dettol/Lysol No-Touch Hand Wash System.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Scholl Velvet Smooth Express Pedi considered a compelling case?

- What consumer insight underpins the launch and initial success?

- Which consumer trends has Scholl capitalized on?

- What can I learn from this and previous successes from Reckitt Benckiser?

Key Highlights
Scholl's electronic foot file comes with a vast checklist of features that combine to deliver an express pedicure experience in the comfort of one's home. The device augments efficacy claims by also promising a pleasant user experience.

Targeting hard skin is just one component of Scholl's problem-solution approach to offering a holistic foot-care range.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Foot Care Products Industry

Global Foot Care Products Industry

  • $ 4950
  • Industry report
  • July 2016
  • by Global Industry Analysts

This report analyzes the worldwide markets for Foot Care Products in US$ by the following Product Segments: Devices, and Medication. The report provides separate comprehensive analytics for the US, Canada, ...

Global Facial Care (Skincare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Facial Care (Skincare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Facial Care (Skincare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Facial Care (Skincare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics" ...

Facial Care (Skincare) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Facial Care (Skincare) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Facial Care (Skincare) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Facial Care (Skincare) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast ...


Download Unlimited Documents from Trusted Public Sources

The future of the Skin Care Industry in Myanmar

  • March 2017
    2 pages
  • Skin Care  

  • Myanmar  

    Asia  

    Australia  

View report >

Cosmetics Industry in the US and Australia

  • March 2017
    4 pages
  • Skin Care  

    Cosmetics  

  • United States  

    Australia  

View report >

Skin Care Markets in the US - Forecast

  • March 2017
    12 pages
  • Skin Care  

  • United States  

View report >

Skin Care Industry

5 months ago

Related Market Segments :

Foot Care

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.