1. Market Research
  2. > Beverage
  3. > Soft Drink
  4. > Juice Market Trends
  5. > Failure: Naked Juice

Failure: Naked Juice

  • January 2014
  • -
  • GlobalData
  • -
  • 10 pages

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines why Naked Juice had to remove the claim "all natural" from products and explores the potential implications for the brand and the food and drink industry.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Naked Juice considered an interesting case of failure?

- What consumer insight underpins this failure?

- Which consumer trends did this product innovation try to capitalize on?

- What can I learn from the failure of Naked Juice?

Key Highlights
Naked Juice used the claim "all natural" on products that included added vitamin boosts from synthetic sources.

In 2013, PepsiCo settled a class action brought against it and removed the claim "all natural" from the Naked Juice range in the US, with potentially damaging implications for the brand as the Fresh andamp; Natural sub-trend grows.

Table Of Contents

Failure: Naked Juice

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
World Juice Market to 2021 - Market Size, Development, and Forecasts

World Juice Market to 2021 - Market Size, Development, and Forecasts

  • $ 25390
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package World Juice Market to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in the world. ...

Juice Market in Europe to 2021 - Market Size, Development, and Forecasts

Juice Market in Europe to 2021 - Market Size, Development, and Forecasts

  • $ 12489
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package Juice Market in Europe to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in different ...

Juice Market in Asia to 2021 - Market Size, Development, and Forecasts

Juice Market in Asia to 2021 - Market Size, Development, and Forecasts

  • $ 9031
  • Industry report
  • February 2017
  • by Global Research & Data Services

The report package Juice Market in Asia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in different ...

Fruit Juices Markets In China

February 2017 $ 4000

Download Unlimited Documents from Trusted Public Sources

Beverage Markets in the US

  • February 2017
    5 pages
  • Juice  

    Beverage  

    Soda  

  • United States  

View report >

Juice Markets in Poland and Germany

  • January 2017
    3 pages
  • Juice  

  • Poland  

    Germany  

View report >

Juice Industry

3 months ago

Related Market Segments :

Juice
Beverage

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.