1. Market Research
  2. > Food
  3. > Dairy Products Market Trends
  4. > Success: Powerful Yogurt

Success: Powerful Yogurt

  • January 2014
  • -
  • GlobalData
  • -
  • 10 pages

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Powerful Yogurt successfully developed a yogurt brand for men through tailored packaging, marketing, and formulation.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Powerful Yogurt considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Powerful Yogurt?

Key Highlights
Designed by a team of sports nutritionists, trainers, and food scientists, Powerful Yogurt is a high protein "man-size" Greek yogurt positioned as a snack, meal replacement, or pre- or post-workout fuel.

Powerful Yogurt capitalized on the fact that men are more likely to prioritize the claim "high protein" when buying food and drink than women.

Table Of Contents

Success: Powerful Yogurt

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Drinkable Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Drinkable Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Drinkable Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Drinkable Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, ...

Global Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Yogurt (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Drinkable Yogurt (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Drinkable Yogurt (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 11995
  • Industry report
  • March 2017
  • by GlobalData

Drinkable Yogurt (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Drinkable Yogurt (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.