1. Market Research
  2. > Food Market Trends
  3. > Success: Joe and Seph's

Success: Joe and Seph's

  • January 2014
  • -
  • Canadean Ltd
  • -
  • 12 pages

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study identifies how Joe andamp; Seph's was able to help revitalize the UK popcorn market having understood its consumers' interests, by providing a consistently high quality product.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Joe andamp; Seph's considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Joe andamp; Seph's?

Key Highlights
Joe andamp; Seph's has helped to carve out the UK's premium popcorn market, sparking a host of copycat products from big-name brands, and yet still remaining strong. Its sales are forecast to more than double in 2014 after its breakthrough year of 2013.

A strong, gourmet image, a consistent company ethos, and a product that changes perceptions of the category ensure that the brand has not lost its appeal.

Table Of Contents

Success: Joe and Seph's

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
U.S. Organic Popcorn Market. Analysis and Forecast To 2020

U.S. Organic Popcorn Market. Analysis and Forecast To 2020

  • $ 4350
  • Industry report
  • December 2016
  • by IndexBox Marketing

The report provides an in-depth analysis of the U.S. organic popcorn market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnove ...

Global Popcorn & Entertaining Electrics Market Research Report 2016

Global Popcorn & Entertaining Electrics Market Research Report 2016

  • $ 2850
  • Industry report
  • November 2016
  • by 9Dimen Research

2016 Global Popcorn & Entertaining Electrics Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Popcorn & Entertaining Electrics industry, ...

Savoury biscuits Western Europe

Savoury biscuits Western Europe

  • $ 667
  • Industry report
  • January 2017
  • by FFT

** The Savoury biscuits Western Europe ** Market demand for years 2010, 2014, 2015 and forecasts for years 2016, 2017 and 2018. Company market shares and brands for 2015 and continuously updated. COVERAGE ...

Nuts Romania

January 2017 $ 100

Ready Meals Scandinavia

January 2017 $ 860

Savoury Biscuits France

January 2017 $ 100

Download Unlimited Documents from Trusted Public Sources

Red Meat Markets in the US

  • January 2017
    8 pages
  • Red Meat  

    Meat  

  • United States  

View report >

Fruit and Vegetable Industry in the US

  • January 2017
    40 pages
  • Fruit  

    Vegetable  

    Sauce And Dip  

  • United States  

View report >

Fruit And Vegetable Industry in the US

  • January 2017
    112 pages
  • Seed  

    Fruit  

    Vegetable  

  • United States  

View report >

Related Market Segments :

Popcorn

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.