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Market Study: the Global Cider Outlook

  • March 2014
  • -
  • Canadean Ltd
  • -
  • 30 pages

Summary
It is not every day that a market sector begins to show explosive growth, but that is the case with alcoholic ciders. This presentation looks at drivers elevating cider sales, identifies who drinks cider, reviews future growth prospects, and examines flavor innovation including the use of selected Latin American fruits.


Synopsis
- Put the cider market in perspective with other alcoholic drink sectors.

- Discover what type of consumer is most likely to consume alcoholic cider.

- Understand which consumption occasions have the potential to move cider forward.

- Find out what cider marketers are doing to expand cider consumption beyond core consumers.

- Learn about flavor trends in alcoholic cider, and which flavors are currently driving launches.

Reasons To Buy
- Alcoholic cider is perceived by many to be a sweet, low-alcohol drink for women. How are new launches challenging that perception?

- What global market is expected to see alcoholic cider sales grow at nearly triple the rate of the overall market?

- How does alcoholic cider consumption vary by age?

- What relevance does current concern over gluten have for alcoholic cider, relative to other alcoholic beverages?

- How can alcoholic cider's versatility speed sales growth in the future?

Key Highlights
Globally, the alcoholic cider market represents just 1% of total alcohol beverage sales. However, cider is growing at nearly twice the rate of the overall alcoholic beverage market, and a burst of new flavor innovation, interest from major brewers as well as new craft cider launches portend a bright future for alcoholic cider.

The market is incredibly lopsided in a geographic sense: the largest national market is 10 times the size of the second largest.

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Market Study: the Global Cider Outlook

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ref:plp2014

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