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OTC Healthcare Product Innovation Update - February 2014

  • February 2014
  • -
  • GlobalData
  • -
  • 6 pages

Summary

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Summary
Our Product Innovation Update series draws out some of the major themes and trends identified through the innovation captured and reported on by Canadean over the previous month, focusing on the OTC healthcare category.


Synopsis
- Highlights recent innovation in OTC healthcare.

- Identifies the underlying trends driving product innovation in OTC healthcare.

Reasons To Buy
- What does recent product innovation say about trends in OTC healthcare?

- What trends are expected to influence the OTC healthcare market in the future?

Key Highlights
A feature innovation of the month, with analyst interpretation of the market context.

Trend-focused analysis of other interesting innovations.

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ref:plp2014

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