1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

Summary
Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Bud Light Lime-A-Rita considered an interesting case of success?

- What consumer insights underpin this success?

- What can I learn from the success of Bud Light Lime-A-Rita?

Key Highlights
At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.

Table Of Contents

Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Caribbean Beer Market Insights Report 2016

Caribbean Beer Market Insights Report 2016

  • $ 11190
  • Industry report
  • September 2016
  • by Canadean Ltd

Summary Overall, the Aruba beer market continued to be highly fragmented, with strong presence of imported brands. In 2015, Heineken not only continued its robust performance thanks to its strong brand ...

Finland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Finland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 6990
  • Industry report
  • November 2016
  • by Canadean Ltd

Summary The consumption of beer has declined as a result of a continuing lack of confidence in the economy, which has further led Finnish consumers to opt for cheaper imports from countries such as Estonia. ...

Serbia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Serbia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 6540
  • Industry report
  • November 2016
  • by Canadean Ltd

Summary The Serbian beer market expanded in 2015, even though the GDP growth was below 1%. Favorable weather, the development of the Zajecarsko brand, increased demand for expensive craft beer, price reductions ...

U.s. Beer Through 2020

November 2016 $ 4995

2016 The Global Beer Market

December 2016 $ 4995

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.