1. Market Research
  2. > Food Market Trends
  3. > Success: Candy Kittens

Success: Candy Kittens

  • February 2015
  • -
  • GlobalData
  • -
  • 13 pages

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Candy Kittens has succeeded in the UK thanks to its unique positioning in the confectionery market.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Candy Kittens considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Candy Kittens?

Key Highlights
Candy Kittens has repositioned the sweets category by offering an "all natural," fashionable product that appeals to young adults, rather than children.

Successfully moving beyond its original celebrity backing, the range has gained nationwide supermarket listings and exports to the US, Germany, Malta, and the Netherlands.

Table Of Contents

Success: Candy Kittens

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Sugar Confectionery (Confectionery) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Sugar Confectionery (Confectionery) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Sugar Confectionery (Confectionery) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Sugar Confectionery (Confectionery) Market - Outlook to 2020: Market Size, ...

Sugar Confectionery (Confectionery) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Sugar Confectionery (Confectionery) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 11995
  • Industry report
  • March 2017
  • by GlobalData

Sugar Confectionery (Confectionery) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Sugar Confectionery (Confectionery) Market in Europe - Outlook to 2020: Market ...

Sugar Confectionery (Confectionery) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

Sugar Confectionery (Confectionery) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 9995
  • Industry report
  • March 2017
  • by GlobalData

Sugar Confectionery (Confectionery) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Sugar Confectionery (Confectionery) Market in Asia-Pacific - Outlook to ...

Packaged Food In Kenya

January 2017 $ 6521

Packaged Food In Uruguay

January 2017 $ 6521

Packaged Food In Mexico

December 2016 $ 6521

Packaged Food In Belarus

January 2017 $ 6521

Packaged Food In Ecuador

January 2017 $ 6521

Download Unlimited Documents from Trusted Public Sources

Food Markets in the US - Forecast

  • March 2017
    4 pages
  • Food  

  • United States  

    China  

View report >

Global Cocoa Industry

  • March 2017
    25 pages
  • Cocoa  

    Chocolate  

    Cadmium  

  • World  

    Ecuador  

    Brazil  

View report >

Fruit And Vegetable Industry in the US - Forecast

  • March 2017
    13 pages
  • Fruit And Veget...  

  • United States  

View report >

Food Markets

12 days ago

Related Market Segments :

Candy

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.