1. Market Research
  2. > Beverage Market Trends

Success Case Study: Bai Brands Drinks - Incorporating Antioxidant-Rich Coffee Fruit

  • March 2015
  • 16 pages
  • GlobalData
Report ID: 3351759

Summary

Search Inside

Summary
Bai Brands has capitalized on strong demand for a sensually appealing, low calorie alternative to sugary drinks. The allure of antioxidant-rich refreshment, and a strong emphasis on distribution, have ensured that Bai has become a near-nationally distributed brand.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Bai Brands considered an interesting case?

- What consumer insight underpins Bai Brands' success to date?

- What can I learn and apply from the brand concept?

Key Highlights
Approaching half of Americans are attentive to the type of sweetener used in their products. Using "natural" sugar substitutes (erythritol and stevia) ensures that each Bai5 drink contains only one gram of sugar per serving.

With a still and carbonated line-up existing side by side, Bai looks well placed to further capitalize on the searing demand for nutrient-dense beverages.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mexico - The Future of Foodservice to 2021

  • $ 9995
  • Industry report
  • May 2017
  • by GlobalData

Mexico - The Future of Foodservice to 2021 Summary Mexico is the second largest Latin American market. Stable economic growth over recent years has led the IMF to upgrade its 2017 and 2018 projections ...

Japan - The Future of Foodservice to 2020

  • $ 9995
  • Industry report
  • May 2017
  • by GlobalData

Japan - The Future of Foodservice to 2020 Summary Japan is a wealthy nation with a significant number of high-earning consumers, however, economic uncertainty and the stagnation of the Japanese economy ...

Saudi Arabia - The Future of Foodservice to 2021

  • $ 9995
  • Industry report
  • May 2017
  • by GlobalData

Saudi Arabia - The Future of Foodservice to 2021 Summary Fluctuating oil prices have had a considerable impact on Saudi Arabian GDP, with the government carrying out major reforms to their public spending ...


Download Unlimited Documents from Trusted Public Sources

Beverage Markets in Oman and Egypt

  • July 2017
    3 pages
  • Beverage  

  • Oman  

    Egypt  

View report >

Beer Industry in Vietnam - Forecast

  • July 2017
    9 pages
  • Beer  

  • Vietnam  

View report >

Alcoholic Drink Industry in the US - Forecast

  • July 2017
    11 pages
  • Alcoholic Drink  

  • United States  

    United Kingdom  

    Canada  

View report >

Beverage Price

10 days ago

Related Market Segments :

Beverage
Coffee

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.