1. Market Research
  2. > Food Market Trends
  3. > Success: Kellogg's Special K Flatbread

Success: Kellogg's Special K Flatbread

  • October 2014
  • -
  • Global Data
  • -
  • 20 pages

Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study explores how Special K Flatbread successfully gave weight-attentive females - who have traditionally shunned the format - an opportunity to enjoy a warm and versatile breakfast food with less guilt.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Special K Flatbread considered an interesting case of success?

- What consumer insight underpins Special K Flatbread's success?

- What can I learn and apply from the success?

Key Highlights
Convenience and versatility benefits aside, Special K Flatbread resonates with its target market because the formulation enhances the overall product permissibility.

The new sub-brand has successfully tapped into a growing desire for an easily attainable source of morning protein via wholesome breakfast foods that do not overshoot in terms of calorie count.

Table Of Contents

Success: Kellogg's Special K Flatbread

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Consumer and Market Insights: Meat in Spain

Consumer and Market Insights: Meat in Spain

  • $ 6320
  • Industry report
  • November 2016
  • by Global Data

Summary Consumer and Market Insights: Meat in Spain provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving ...

Consumer and Market Insights: Meat in Germany

Consumer and Market Insights: Meat in Germany

  • $ 6320
  • Industry report
  • December 2016
  • by Global Data

Summary Consumer and Market Insights: Meat Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends ...

Consumer and Market Insights: Meat in Russia

Consumer and Market Insights: Meat in Russia

  • $ 6320
  • Industry report
  • November 2016
  • by Global Data

Summary Consumer and Market Insights: Meat Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends ...

Packaged Food In Brazil

November 2016 $ 6521

Packaged Food In Guatemala

November 2016 $ 6521

Download Unlimited Documents from Trusted Public Sources

Global Healthcare Markets

  • February 2017
    12 pages
  • Healthcare  

    Child Health  

  • World  

    Asia  

View report >

Global Food Industry Analysis - Forecast

  • February 2017
    24 pages
  • Food  

  • World  

    United Arab Emi...  

    United States  

View report >

Yogurt Industry in China

  • February 2017
    8 pages
  • Yogurt  

  • China  

View report >

Related Market Segments :

Food
Egg
Bread

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.