1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Success: Evian "Baby and Me"

Success: Evian "Baby and Me"

  • November 2014
  • -
  • Canadean Ltd
  • -
  • 18 pages

Summary
"Baby andamp; Me," a campaign for mineral water brand Evian, included a TV commercial, outdoor advertising, and a smartphone app. All activity involved adults being endearingly confronted by their "babified" selves. "Baby andamp; Me" proved to be yet another charming and engaging campaign that succeeded in reinforcing the brand's long-established "Live Young" positioning.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Evian considered a compelling case study?

- What consumer insights and advertising principles underpin the brand's success?

Key Highlights
"Baby andamp; Me" supports Evian's long-established youthful brand identity. In doing so, "it builds on an impressive track record of using the baby metaphor to convey the Evian brand positioning.

The overall success of "Baby andamp; Me" was aided by the manner in which the digital component augmented the film spot. The campaign's app, which was downloaded more than 25 million times, made the campaign more personally relevant.

Table Of Contents

Success: Evian "Baby and Me"

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Ingredient Authentication Testing Solutions Market: By Technology (Polymerase Chain Reaction, Chromatography, Spectroscopy); By Source (Plant Derived, Animal Derived); By Industry (Military, Medical and others) & By Region-Forecast (2016-2022)

Ingredient Authentication Testing Solutions Market: By Technology (Polymerase Chain Reaction, Chromatography, Spectroscopy); By Source (Plant Derived, Animal Derived); By Industry (Military, Medical and others) & By Region-Forecast (2016-2022)

  • $ 5347
  • Industry report
  • September 2016
  • by Industry ARC

Ingredient authentication testing solutions can be defined as kits and products used by various agencies and governing bodies to authenticate the ingredients displayed by manufacturers and check for any ...

Global Market Study on Hearing Aids: Digital Hearing Aids Technology Segment Anticipated to Register 3.9% CAGR Between 2016 and 2024

Global Market Study on Hearing Aids: Digital Hearing Aids Technology Segment Anticipated to Register 3.9% CAGR Between 2016 and 2024

  • $ 4900
  • Industry report
  • November 2016
  • by Persistence Market Research

A new report by Persistence Market Research examines the global hearing aids market during the period 2016–2024. The primary objective of the report is to offer updates and information related to market ...

IDC PlanScape: Cognitive/Artificial Intelligence in  Retail Marketing

IDC PlanScape: Cognitive/Artificial Intelligence in Retail Marketing

  • $ 4500
  • Industry report
  • September 2016
  • by IDC

This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.