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Spirits Product Innovation Update - January 2014

  • January 2014
  • -
  • GlobalData
  • -
  • 6 pages

Summary

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Summary
Our Product Innovation Update series draws out some of the major themes and trends identified through the innovation captured and reported on by Canadean over the previous month, focusing on the spirits category.


Synopsis
- Highlights recent innovation in spirits.

- Identifies the underlying trends driving product innovation in spirits.

Reasons To Buy
- What does recent product innovation say about trends in spirits?

- What trends are expected to influence the spirits market in the future?

Key Highlights
A feature innovation of the month, with analyst interpretation of the market context.

Trend-focused analysis of other interesting innovations.

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ref:plp2014

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