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  5. > Consumer and Innovation Trends in Personal Hygiene and Feminine Care 2014

Summary
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the personal hygiene and feminine care category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Consumer insight analysis covering 25 countries globally highlights the key attitudes and behaviors driving consumers' purchases in the category.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in personal hygiene and feminine care products.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to personal hygiene and feminine care? How is this likely to evolve over the next few years?

- Where is innovation occurring in personal hygiene and feminine care and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for personal hygiene and feminine care manufacturers?

Key Highlights
In 2013, the personal hygiene and feminine care market was valued at $64.5bn, with the dominant sub-categories being deodorants and soap. The three fastest-growing areas forecast for 2013-18 are pantiliners and shields, internal cleansers, and sanitary pads, highlighting the rising concerns over maintaining intimate hygiene.

In 2013, the personal hygiene and feminine care market was valued at $64.5bn, with the dominant sub-categories being deodorants and soap. The three fastest-growing areas forecast for 2013-18 are pantiliners and shields, internal cleansers, and sanitary pads, highlighting the rising concerns over maintaining intimate hygiene.

Table Of Contents

Consumer and Innovation Trends in Personal Hygiene and Feminine Care 2014

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ref:plp2014

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