1. Market Research
  2. > Food
  3. > Dairy Products Market Trends
  4. > Consumer and Innovation Trends in Milk 2014

Consumer and Innovation Trends in Milk 2014

  • August 2014
  • -
  • GlobalData
  • -
  • 121 pages

Summary

Table of Contents

Search Inside

Summary
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the milk category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the milk category.

- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchase of milk products.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in milk products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in milk.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to milk? How is this likely to evolve over the next few years?

- Where is innovation occurring in milk and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for milk manufacturers?

- How should Western milk manufacturers engage with younger consumers to avoid declining milk consumption?

Key Highlights
Dairy alternatives, including soy milk and soy drinks, are the fastest-growing sub-categories within the milk market. This reflects growing consumer awareness of allergies and intolerances, and demand for products that address them.

Opportunities exist to draw infrequent milk consumers to the milk aisle with functional milk products. Over a quarter of infrequent milk consumers claim to be concerned about vitamin, mineral, and calcium deficiency.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Milk (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Milk (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Milk (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Milk (Dairy & Soy Food) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics" ...

Milk (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Milk (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 11995
  • Industry report
  • March 2017
  • by GlobalData

Milk (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Milk (Dairy & Soy Food) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast ...

Milk (Dairy & Soy Food) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

Milk (Dairy & Soy Food) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 7995
  • Industry report
  • March 2017
  • by GlobalData

Milk (Dairy & Soy Food) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Milk (Dairy & Soy Food) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.