1. Market Research
  2. > Chemical
  3. > Specialty Chemical
  4. > Cleaning Compound Market Trends

Consumer and Innovation Trends in Laundry Care 2014

  • July 2014
  • 94 pages
  • GlobalData
Report ID: 3351889

Summary

Search Inside

Summary
Innovation in laundry products is driven by consumer demand for convenience and value. This report covers a wide variety of laundry products and uses Canadean's TrendSights mega-trend framework to classify key consumers and product trends impacting the category globally.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the laundry care category.

- Consumer insight analysis covering 23 countries globally highlights the key attitudes and behaviors driving consumers' choice of laundry products.

- Case studies and product examples throughout the brief showcase interesting and innovative laundry products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to laundry care products? How is this likely to evolve over the next few years?

- What are some of the key product characteristics influencing consumer purchasing behavior in laundry care?

- Where is innovation occurring in laundry products and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for laundry brands?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
Three quarters of global consumers who are partly or completely responsible for household cleaning/laundry find it important or very important to live a less complicated lifestyle. They are therefore looking for shortcuts in their laundry tasks.

When buying new laundry detergents and fabric conditioners, nearly half of shoppers claim not to notice new products. However, across the entire household care segment, laundry remains the category most likely to be actively monitored by shoppers for new products and where consumers are least likely to say that they do not notice them.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Detergent Chemicals Markets in China

  • $ 4000
  • Industry report
  • March 2017
  • by Asia Market Information & Development Company

China’s demand for Detergent Chemicals has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth ...

Global Washing Soda Market 2017-2021

  • $ 3500
  • Industry report
  • May 2017
  • by Infiniti Research Limited

About Washing Soda Washing soda, also denominated as soda ash or crystals and sodium bicarbonate, is a white odorless powder, which is immensely alkaline in nature and is manufactured from the raw materials ...

Laundry Care Products Companies in China

  • $ 1800
  • Industry report
  • March 2017
  • by Asia Market Information & Development Company

This study focuses on China’s Laundry Care Products industry assessments and company profiles. In the two past decades, the industry has been growing at a fast pace. The dramatic expansions of the manufacturing ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.