1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > Consumer and Innovation Trends in Cider 2014

Consumer and Innovation Trends in Cider 2014

  • April 2014
  • -
  • GlobalData
  • -
  • 70 pages

Summary

Table of Contents

Search Inside

Summary
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet their needs. This brief outlines the most important consumer and product trends impacting the cider category globally, relating these trends to Canadean's TrendSights mega-trend framework and providing constructive insight for each theme covered.


Synopsis
- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchase of cider products.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in cider from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

- A dedicated "What Next?" section explores where cider will be heading next and what it means for brands, manufacturers, and retailers.

Reasons To Buy
- What are the top trends impacting consumer behavior and innovation in cider? How is this likely to evolve over the next few years?

- Where is innovation occurring in cider and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for cider manufacturers and marketers?

Key Highlights
Three times more women than men drink cider; bringing balance back to the cider market will be essential if growth is to be maintained.

Among the trends impacting the cider category are the need to "escape summer" in terms of flavor profiles and consumption occasions; cider's strong presence in social media; and the craft cider trend, which sees smaller producers gaining from their authenticity and localism, as well as from tax breaks.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Craft Beer: Coming of Age or Past Its Prime?

Craft Beer: Coming of Age or Past Its Prime?

  • $ 1197
  • Industry report
  • February 2017
  • by Euromonitor International

Craft beer growth has begun to rapidly decelerate in its core US market, a possible warning sign for the ever-increasing number of microbreweries in operation. Corporate buyouts and overuse of the “craft” ...

The 2018-2023 World Outlook for Cider

The 2018-2023 World Outlook for Cider

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for cider across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country ...

The 2018-2023 World Outlook for Alcoholic Cider and Perry

The 2018-2023 World Outlook for Alcoholic Cider and Perry

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for alcoholic cider and perry across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), ...

Global Cider Market 2017-2021

December 2016 $ 2500

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.