1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Oral Hygiene Market Trends

Consumer and Innovation Trends in Oral Hygiene 2014

  • March 2014
  • 147 pages
  • GlobalData
Report ID: 3351905

Summary

Summary
As consumer trends drive innovation and purchase behavior, it is increasingly vital to understand how to shape products to best meet them. This report outlines the most important consumer and product trends impacting the oral hygiene category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the oral hygiene category.

- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchases of these products.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in oral hygiene products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to oral hygiene? How is this likely to evolve over the next few years?

- Where is innovation occurring in oral hygiene and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for oral hygiene manufacturers?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
Mouthwash remains the fastest-growing category, with a CAGR of 3.6% predicted between 2013 and 2017. This is closely followed by toothpaste, with predicted growth of 3.4% over the same period. The toothpaste category also maintains the largest category share of the overall oral hygiene market.

As consumers see themselves as increasingly time-poor and want better value for money, they are becoming interested in affordable oral hygiene products that can be used on the go, anytime, anywhere and that speed up the oral hygiene routine. This has created demand for portable, multifunctional, waterless, and time-efficient oral care solutions.

Data provided in easy-to-use tables in Excel

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Toothpaste (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 15995
  • Industry report
  • March 2017
  • by GlobalData

Global Toothpaste (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Toothpaste (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Dental Floss (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Dental Floss (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Dental Floss (Oral Hygiene) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Breath Fresheners (Non-Confectionery) (Oral Hygiene) Market in Global - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Breath Fresheners (Non-Confectionery) (Oral Hygiene) Market in Global - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Breath Fresheners (Non-Confectionery) (Oral Hygiene) Market ...


Download Unlimited Documents from Trusted Public Sources

Oral Hygiene Supply in the US - Forecast

  • April 2017
    4 pages
  • Oral Hygiene  

  • United States  

    North America  

View report >

Oral Hygiene Industry in the US and India

  • April 2017
    13 pages
  • Clinic  

    Elementary Scho...  

  • United States  

    India  

View report >

Oral Hygiene Industry in the US

  • February 2017
    52 pages
  • United States  

View report >

Related Market Segments :

Oral Hygiene

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.