1. Market Research
  2. > Construction
  3. > Urban Development Market Trends
  4. > Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy 

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy

Introduction

The digital economy is about data—constant streams of information to and from customers across global networks, combined with the details that identify one customer from the next. Because data defines the digital economy, leveraging it has more to do with managing processes than managing individual systems. Some claim that data ownership is the currency of today and the gateway to long-term business success. Stratecast tends to agree. Yet, in order to transform promising digital technology into business reality, operations and monetization functions of the Communications Service Providers (CSPs) must adhere to certain customer management processes, including:

- Uninterrupted message delivery (voice, text, and data) to any destination
- Assurance that each service will work consistently
- Message privacy
- Security monitoring
- Marketing new services to targeted customer groups
- Identification of customer usage, charging and billing creation
- Revenue collection
- Fraud protection

Applying insight to information yields the real pathway to business success: intelligence. Delivering the business analysis that data contains, to the right place at the right time, defines relevance. Both are core components to the data-driven operations, orchestration, and monetization functions that keep CSP operations viable.
This week’s SPIE explains how customer data analysis—understanding the continuous generation of network usage data from customer interaction with apps and content—is used by CSPs globally for improving their internal processes. The report explains how data analysis suppliers such as Guavus address a growing wave of strategic CSP business needs tied to the operations, planning, and marketing functions. The report also shows why usage data is essential for today’s digital economy, as well as support of tomorrow’s Internet-everywhere society.

There’s an App for That and Lots of Data to Go with It

From a customer’s perspective, everything is an app today, as shown by Exhibit 1. Data movement across a network can be substantial, according to app type—streaming movies, self-made video, or gaming entertainment. It can also be minimal—a simple information search or a weather check. An increased outpouring of data from new customer apps and services involving virtualized networks, virtual or augmented reality, 3D and 4D printing, and 5G networks, will be commonplace over the next years. These core capabilities are the basis for smart cities, smart cars, smart government services, and smart health/wellness care, to name a few. The increase in data volume, from these and many other digital lifestyle services, places a heavy burden on all business and operations functions.

Table Of Contents

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy 
1 PURPOSE-BUILT ANALYTICS ADDS RELEVANCY AND INSIGHT AS CUSTOMER SATISFACTION TOOLS FOR THE DIGITAL ECONOMY

SPIE 2015 #41 - October 23/2015
1 Introduction
2 There's an App for That and Lots of Data to Go with It
3 The Expanding Role of "Purpose-Built" Analytics for Communications
4 It's About Solution Focus and Business Need
5 A Different Kind of Data Analytics Supplier
6 Guavus Customer Examples and Successes to Date
7 Stratecast - The Last Word
8 About Stratecast
9 About Frost and Sullivan

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Smart Infrastructure - A Smart Approach to Smart Cities in 2016

Global Smart Infrastructure - A Smart Approach to Smart Cities in 2016

  • $ 1200
  • Industry report
  • October 2016
  • by Paul Budde Communication Pty Ltd

The global smart city transformation is underway Slowly but surely we are beginning to see a transformation take place in many parts of the world, as governments and councils realise they need to take ...

Smart Cities Market by Solution and Services for Focus Areas - Global Forecast to 2020

Smart Cities Market by Solution and Services for Focus Areas - Global Forecast to 2020

  • $ 5650
  • Industry report
  • May 2016
  • by MarketsandMarkets

“Technological advancements in Information and Communication Technology (ICT) and growing demographics & hyper-urbanization are the major driving factors for the smart cities market” The smart cities ...

Global Intelligent Transportation System (ITS) Industry

Global Intelligent Transportation System (ITS) Industry

  • $ 4950
  • Industry report
  • March 2016
  • by Global Industry Analysts

This report analyzes the worldwide markets for Intelligent Transportation Systems (ITS) in US$ Million by the following Product Segments: Advanced Traffic Management Systems (ATMS), Electronic Toll Collection ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.