1. Market Research
  2. > Construction
  3. > Urban Development Market Trends
  4. > Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy 

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy

Introduction

The digital economy is about data—constant streams of information to and from customers across global networks, combined with the details that identify one customer from the next. Because data defines the digital economy, leveraging it has more to do with managing processes than managing individual systems. Some claim that data ownership is the currency of today and the gateway to long-term business success. Stratecast tends to agree. Yet, in order to transform promising digital technology into business reality, operations and monetization functions of the Communications Service Providers (CSPs) must adhere to certain customer management processes, including:

- Uninterrupted message delivery (voice, text, and data) to any destination
- Assurance that each service will work consistently
- Message privacy
- Security monitoring
- Marketing new services to targeted customer groups
- Identification of customer usage, charging and billing creation
- Revenue collection
- Fraud protection

Applying insight to information yields the real pathway to business success: intelligence. Delivering the business analysis that data contains, to the right place at the right time, defines relevance. Both are core components to the data-driven operations, orchestration, and monetization functions that keep CSP operations viable.
This week’s SPIE explains how customer data analysis—understanding the continuous generation of network usage data from customer interaction with apps and content—is used by CSPs globally for improving their internal processes. The report explains how data analysis suppliers such as Guavus address a growing wave of strategic CSP business needs tied to the operations, planning, and marketing functions. The report also shows why usage data is essential for today’s digital economy, as well as support of tomorrow’s Internet-everywhere society.

There’s an App for That and Lots of Data to Go with It

From a customer’s perspective, everything is an app today, as shown by Exhibit 1. Data movement across a network can be substantial, according to app type—streaming movies, self-made video, or gaming entertainment. It can also be minimal—a simple information search or a weather check. An increased outpouring of data from new customer apps and services involving virtualized networks, virtual or augmented reality, 3D and 4D printing, and 5G networks, will be commonplace over the next years. These core capabilities are the basis for smart cities, smart cars, smart government services, and smart health/wellness care, to name a few. The increase in data volume, from these and many other digital lifestyle services, places a heavy burden on all business and operations functions.

Table Of Contents

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy 
1 PURPOSE-BUILT ANALYTICS ADDS RELEVANCY AND INSIGHT AS CUSTOMER SATISFACTION TOOLS FOR THE DIGITAL ECONOMY

SPIE 2015 #41 - October 23/2015
1 Introduction
2 There's an App for That and Lots of Data to Go with It
3 The Expanding Role of "Purpose-Built" Analytics for Communications
4 It's About Solution Focus and Business Need
5 A Different Kind of Data Analytics Supplier
6 Guavus Customer Examples and Successes to Date
7 Stratecast - The Last Word
8 About Stratecast
9 About Frost and Sullivan

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Intelligent Transportation System Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Intelligent Transportation System Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • October 2016
  • by Transparency Market Research

Intelligent Transportation System Market: Trends and Opportunities Population in urban areas is increasing very rapidly and it is expected that more than 70% of the world’s population will live in metropolitan ...

Parking Management Market by Software and Professional Services, by Solution - Global Forecast to 2021

Parking Management Market by Software and Professional Services, by Solution - Global Forecast to 2021

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

“The need to reduce traffic congestion and vehicular pollution will drive the parking management systems market” The parking management systems market size is estimated to grow from USD 3.03 billion ...

Latin America Internet of Things Ecosystem and Trends CIS: Smart Cities

Latin America Internet of Things Ecosystem and Trends CIS: Smart Cities

  • $ 5000
  • Industry report
  • August 2016
  • by IDC

This document aims to provide a summary of the most important Internet of Things (IoT) trends for Smart Cities in Latin America, using an analysis of primary and secondary information sources.This analysis ...

Smart City Pulse

September 2016 $ 4950

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.