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Stevia Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020

  • December 2014
  • -
  • Future Market Insight Global & Consulting Pvt Ltd
  • -
  • 331 pages


Preview Analysis

Parent Market Analysis

Sweetener market comprises ofcaloric and non-caloric sweeteners. Among which caloric sweetener includes sucrose, table sugar, raw sugar, and others. Whereas non caloric sweetener have been further segmented into natural as well as synthetic sweeteners. The natural sweeteners are further classified as low potency and high potency sweetener whereas synthetic sweeteners include advantame, aspartame, sucralose and others. Increased consumer awareness towards low caloric food across the globe has changed consumer preferences for food resources which have low carbohydrates and offer high energy. Moreover, shift in consumer preferences for sugar substitute products is a prime concern for consumers and thus has led to transitions in the sweetener market. Additionally, continuous product launches catering to demand for antioxidants and natural ingredient products is expected to support the robust growth for plant-based sweeteners such as stevia in the near future.

Stevia Market Overview

Stevia holds an essential place under sweeteners segment owing to its benefits such as low-calorie and high protein ingredient. Stevia market is segmented on the basis of extract type and application. According to the extracts, the market is further segmented as liquid, powder, and leaf. The varied applications of stevia as a food ingredient include bakery, dairy food products, beverages, packaged food products, dietary supplements, confectionery, and others. Among the extracts type, liquid extracts are expected to record a higher CAGR as compared to the other extracts from 2014 to 2020. However, by application, table top sweeteners and dairy food products sub-segments are expected to collectively witness a substantial growth during the forecast period i.e. 2014–2020.

Market Value Forecast

Globally, the sweetener market is estimated to be US$ 68.1 billion in 2014 and expected to reach at US$ 95.9 billion by 2020, registering a CAGR of 5.7% during 2014-2020. Whereas, stevia market is estimated to value at US$ 347.0 million in 2014 and expected to reach US$ 565.2 million by 2020, reflecting a CAGR of 8.5% during the forecast period. In terms of volume consumption of stevia it is expected to reach 8,506.9 tonnes by the end of 2020, registering an annual growth of around 7-8% during the forecast period.

Extract Type Analysis

On the basis of extract type stevia market segmentation includes liquid, powder, and leaf extract. Liquid extracts are further sub-segmented as clear liquid extract and dark liquid extract. Also, powder stevia extracts are sub-segmented into stevia blends, sweet glycosides (40-50%) and sweet glycosides (80-95%). Among the various extract types, powder extracts contribution to the overall pie is expected to dominant during the forecast period, accounting for 65% of the overall stevia market share by 2020. However, liquid extracts segment is experiencing a robust CAGR of 8.7% during the forecast period. This growth is supported by extensive use of stevia liquid in direct consumption as table top sweetener coupled with assorted stevia-based liquid products globally.

By Application Analysis

On the basis of application or use the stevia market include dairy food products, bakery products, dietary supplements, confectionery, table top sweeteners, beverages, packaged food products, snacks, and others. Among all these segments packaged food products, beverages and table top sweeteners are collectively expected to account for around 72.0% of the global stevia market.

The dairy food products segment is further sub-segmented as ice cream, flavoured milk and yogurt whereas bakery sub-segment includes bread & roll, biscuit, cakes and others. Beverages include energy drinks, soft drinks, hot drinks, flavoured drinks and naturally sweetened water. In addition, packaged food products segment includes jam, sauce, chilled food, frozen food, nutritional products and pickle. Snacks category includes potato chips, processes snacks and other savoury snacks. The others segment comprises organic food and personal care products.

In terms of revenue contribution, the dairy food products and bakery segment are expected to record significant growth, respectively during the forecast period. In addition, beverages and dietary supplements demand collectively accounts for 40.0% of the overall pie by 2020. Thus, key focus sectors for companies to enhance their product offerings in order to penetrate the market globally.

Stevia Market

Regional Analysis

Geographically, the global stevia market analysis focusses on North America, Latin America, Eastern Europe, Western Europe, Japan, Asia Pacific Excluding Japan, Japan and Middle East and Africa (MEA). North America represents the most lucrative market, followed by Latin America and Asia Pacific Excluding Japan. North America is expected to register a CAGR of 9.8% accounting for US$ 146.0 million by 2020. In Asia Pacific, China and India owe a significant contribution to growth of Asia Pacific stevia market and thus, represent opportunities for manufacturers in the near future. MEA may represent as a potential market due to increasing disposable income and modern retail infrastructure during later years of forecast period i.e. 2018-2020. Japan records comparatively less growth. This is due to soaring prices of stevia coupled with increased exports of stevia from Japan to other.

Key Trends

Increase awareness about health benefits of stevia is expected to drive the demand for stevia-based products in the near future. In addition, providing lucrative margins to distributors is expected to strengthen the partnership across the value chain. Increasing product visibility in modern retail formats as retail shelf space and product availability is predicted to create demand for stevia based products among the consumers across the globe. Since, stevia formulation is a complex process strengthening raw material procurement to finished product is a concern for companies in this market. Recognition of stevia as an ingredient in food and beverages sector, increasing awareness through online marketing, and strengthening supply chain particularly in countries such as India, Brazil, and Russia are key focus areas for companies in this market.

Competitive Players Outlook

The global stevia market competitive landscape includes suppliers such as Nestlé S.A., The Coca-Cola Company and PepsiCo Inc. and producers such as Cargill Inc., Evolva Holding S.A., PureCircle Ltd., Stevia Corp., Ingredion Inc., GLG Life Tech Corp. and Tate & Lyle Plc.

Table Of Contents

Stevia Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020

Table Of Content

1. Research Methodology

2. Assumptions and Acronyms Used

3. Global Stevia Market - Executive Summary

4. Global Stevia Market: Taxonomy

5. Global Sweetener Market Overview

5.1. Sweetener Market: Brief Introduction

5.2. Sweetener Market: Key Trends

6. Global Stevia Market Overview

6.1. Global Stevia Market Value and Y-o-Y Growth Forecast

6.2. Global Stevia Market Volume and Y-o-Y Growth Forecast

7. Global Stevia Market Dynamics

7.1. Global Stevia Market Drivers

7.1.1. Economic

7.1.2. Supply

7.1.3. Demand

7.2. Global Stevia Market Restraints

8. Global Stevia Market Analysis and Forecast: By Extract Type

8.1. Global Stevia Market Attractiveness Analysis By Extract Type

8.2. Global Stevia Market Value Share and BPS Analysis By Extract Type

8.3. Global Liquid Extract Sub-Segment Value and Y-o-Y Growth Forecast

8.3.1. Global Liquid Extract Sub-Segment Value Share and BPS Analysis By Category

8.3.2. Global Liquid Extract Sub-Segment Key Drivers and Developments By Category

8.4. Global Powder Extract Sub-Segment Value and Y-o-Y Growth Forecast

8.4.1. Global Powder Extract Sub-Segment Value Share and BPS Analysis By Category

8.4.2. Global Powder Extract Sub-Segment Key Drivers and Developments By Category

8.5. Global Leaf Sub-Segment Value and Y-o-Y Growth Forecast

8.5.1. Global Leaf Sub-Segment Market: Overview

8.6. Global Stevia Market Key Trends By Extract Type

9. Global Stevia Market Analysis and Forecast By Application

9.1. Global Stevia Market Attractiveness Analysis By Application

9.2. Global Stevia Market Value Share and BPS Analysis By Application

9.3. Global Stevia Market Value and Y-o-Y Growth Forecast By Application

9.3.1. Global Dairy Food Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.2. Global Bakery Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.3. Global Dietary Supplements Sub-Segment Value and Y-o-Y Growth Forecast

9.3.4. Global Confectionery Sub-Segment Value and Y-o-Y Growth Forecast

9.3.5. Global Beverages Sub-Segment Value and Y-o-Y Growth Forecast

9.3.6. Global Packaged Food Products Sub-Segment Value and Y-o-Y Growth Forecast

9.3.7. Global Snacks Sub-Segment Value and Y-o-Y Growth Forecast

9.3.8. Global Table Top Sweeteners Sub-Segment Value and Y-o-Y Growth Forecast

9.4. Global Stevia Market Key Trends By Application

10. Global Stevia Market Analysis and Forecast: By Geography

10.1. Global Stevia Market Value Share and BPS Analysis By Geography

10.2. North America

10.2.1. North America Stevia Market Value and Y-o-Y Growth Forecast

10.2.2. North America Stevia Market Value Share and BPS Analysis By Extract Type

10.2.3. North America Stevia Market Value Share and BPS Analysis By Application

10.2.4. North America Stevia Market: Impact Analysis

10.3. Latin America

10.3.1. Latin America Stevia Market Value and Y-o-Y Growth Forecast

10.3.2. Latin America Stevia Market Value Share and BPS Analysis By Extract Type

10.3.3. Latin America Stevia Extract Market Value Share and BPS Analysis By Application

10.3.4. Latin America Stevia Market: Impact Analysis

10.4. Western Europe

10.4.1. Western Europe Stevia Market Value and Y-o-Y Growth Forecast

10.4.2. Western Europe Stevia Market Value Share and BPS Analysis By Extract Type

10.4.3. Western Europe Stevia Extract Market Value Share and BPS Analysis By Application

10.4.4. Western Europe Stevia Market: Impact Analysis

10.5. Eastern Europe

10.5.1. Eastern Europe Stevia Market Value and Y-o-Y Growth Forecast

10.5.2. Eastern Europe Stevia Market Value Share and BPS Analysis By Extract Type

10.5.3. Eastern Europe Stevia Extract Market Value Share and BPS Analysis By Application

10.5.4. Eastern Europe Stevia Market: Impact Analysis

10.6. Asia Pacific Excluding Japan (APEJ)

10.6.1. APEJ Stevia Market Value and Y-o-Y Growth Forecast

10.6.2. APEJ Stevia Market Value Share and BPS Analysis By Extract Type

10.6.3. APEJ Stevia Extract Market Value Share and BPS Analysis By Application

10.6.4. APEJ Stevia Market: Impact Analysis

10.7. Japan

10.7.1. Japan Stevia Market Value and Y-o-Y Growth Forecast

10.7.2. Japan Stevia Market Value Share and BPS Analysis by Extract Type

10.7.3. Japan Stevia Extract Market Value Share and BPS Analysis By Application

10.7.4. Japan Stevia Market: Impact Analysis

10.8. MEA

10.8.1. MEA Stevia Market Value and Y-o-Y Growth Forecast

10.8.2. MEA Stevia Market Value Share and BPS Analysis By Extract Type

10.8.3. MEA Stevia Extract Market Value Share and BPS Analysis By Application

10.8.4. MEA Stevia Market: Impact Analysis

10.9. Global Stevia Market By Geography: Key Trends

11. Global Stevia Market: Company Profiles

11.1. Stevia Market: Competitive Dashboard

11.1.1. Suppliers

11.1.1.1. Nestle S.A.

11.1.1.1.1. Company Details

11.1.1.1.2. Product Portfolio

11.1.1.1.3. Timeline

11.1.1.1.4. Strategies

11.1.1.1.5. SWOT Analysis

11.1.1.1.6. Financial Information

11.1.1.2. The Coca-Cola Company

11.1.1.3. PepsiCo Inc.

11.1.2. Producers

11.1.2.1. Cargill Inc.

11.1.2.2. Evolva Holding S.A.

11.1.2.3. PureCircle Ltd.

11.1.2.4. Stevia Corp.

11.1.2.5. Ingredion Inc.

11.1.2.6. GLG Life Tech Corp.

11.1.2.7. Tate and Lyle Plc.

12. Global Stevia Market - Social Media Sentiment Analysis

12.1. Overall Dashboard

12.1.1. Social Sentiment Analysis By Application

12.1.1.1. Stevia-based Beverages

12.1.1.2. Stevia-based Confectionery Products

12.1.1.3. Stevia-based Food

12.1.2. Social Sentiment Analysis By Products

12.1.2.1. The Coca-Cola Company - Coca Cola Life

12.1.2.2. The Coca-Cola Company - Fuze Tea

12.1.2.3. Nestle S.A. - Nestea

12.1.2.4. PepsiCo. Inc. - Pepsi True

13. Global Stevia Market - Industry Survey

13.1. Industry Survey Background and Methodology

13.2. Respondents Profile

13.3. Manufacturers Respondent Analysis

13.4. Distributor/Retailers Respondent Analysis

13.5. Drivers/Restraints

13.5.1. Stevia Market Growth Driver Rating On Range Of 1 to 5

13.5.2. Stevia Market Growth Restraint Rating On Range Of 1 to 5

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