Table of Contents
In 2015, airlines continued to compete strongly, with schedule operators, in particular, devising strategies to compete with low cost carriers. For example, the flagship national carrier, Air New Zealand, introducing its revamped Grab-A-Seat website, which received strong TV advertising support. The Grab-A-Seat concept offers a tiered system whereby fares ascend from: a seat with a carry-on bag; to a seat plus checked-in luggage; to a flexitime ticket, which allows consumers to change the time t...
Euromonitor International’s Airlines in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Airlines Offline, Airlines Online, Charter, Low Cost Carriers, Schedule.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Airlines market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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