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Consumer Lifestyles in China

  • January 2017
  • -
  • Euromonitor International
  • -
  • 51 pages

The country is at a turning point in terms of consumer lifestyles and the generational gap between younger consumers and those who endured the Cultural Revolution. Older consumers are fastidious savers and work defines them, whereas the younger generation are drastically different. They are comfortable spending and they are increasingly individualistic and independent. They want their own personal style and they want to show it off on social media.

Euromonitor’s Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Lifestyles in China
CONSUMER LIFESTYLES IN CHINA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Lifestyles in China
Chart 1 Consumer Lifestyles in 2016
Top Five Consumer Trends
'made in China' Is No Longer Considered Inferior
Consumers Enthusiastic About New Technology and Willing To Adopt Early
Ever Increasing Demand for Cashless Payments
Consumers Seek Independence and Individuality
Concerned Consumers Demand Healthy and Organic Foods
Consumer Segmentation
Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
Later-lifers
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
Eating and Drinking
Eating Habits
Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 14 Frequency of Exercise Activities and Bicycle Ownership
House and Home
Home Ownership
Chart 15 Overview of Households
Household Profiles
Chart 16 Households by Type, Occupants and Pet Ownership
Running Costs
Chart 17 Household Costs and Housing-related Spending Intentions
Leisure and Recreation
Leisure Time
Chart 18 Leisure Time and Life Stress Concerns
Vacations
Case Study: Chinese Millennials Can Now Book Rooms With 'shareable Moments'
Chart 19 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 20 Digital Internet Access and Common Activities
Attitudes Towards Social Media and Networking
Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
Style Icons and Celebrity Influences
Chart 24 Social Media and Celebrity Influences
Shopping
Main Household Shop
Chart 25 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items
Shopping Online
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
Spending and Saving
Attitudes Towards Spending
Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
Attitudes Towards Savings
Attitudes Towards Loans
Chart 28 Overview of Spending and Savings












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