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Toys and Games in China

  • June 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet retailing. Facing weak potential, some leading traditional toys and games manufacturers started transition, such as turning into entertainment companies, as they aim to seek greater profit margins as content providers.

Euromonitor International’s Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys and Games in China
TOYS AND GAMES IN CHINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Market Sees Slowdown in 2015
Vr/ar Headsets Capture Consumers' Attention in 2015
Tencent Holdings Ltd Maintains Leading Position in Toys and Games
Internet Retailing Heats Up, Remains Most Dynamic Distribution Channel
Steady Growth Expected Over Forecast Period
Key Trends and Developments
Slowdown of Consumer Electronics Hinders Development of Online and Mobile Games
Internet Retailing Continues To See Dynamic Growth
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Tencent Holdings Ltd in Toys and Games (china)
Strategic Direction
Key Facts
Summary 2 Tencent Holdings Ltd: Key Facts
Summary 3 Tencent Holdings Ltd: Operational Indicators
Competitive Positioning
Summary 4 Tencent Holdings Ltd: Competitive Position 2015
Toys "r" US (shanghai) Inc in Toys and Games (china)
Strategic Direction
Key Facts
Summary 5 Toys "R" Us (Shanghai) Inc: Key Facts
Summary 6 Toys "R" Us (Shanghai) Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Toys "R" Us (Shanghai) Inc: Private Label Portfolio
Competitive Positioning
Summary 8 Toys "R" Us (Shanghai) Inc: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020












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