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Vietnam Retail Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 66 pages

Includes 3 FREE quarterly updates


BMI View:

We hold a positive outlook for Vietnam’s retail sector on the back of sustained economic growth momentum and a relatively tight labour market which will drive income growth. Rising incomes will support strong retail sales growth underpinned by high consumer confidence readings and strong household spending growth.

Key Views And Developments



- According to Vietnam’s General Statistics Office, total retail sales of consumer goods and services in Vietnam reached VND1,724trn (USD77.3bn) during the first half of 2016, increasing by 9.5% year-onyear (y-o-y). Adjusted for inflation, the growth figure stood at 7.5% y-o-y.

- Over the next five years, we forecast that total household spending growth will average 9.2% per annum, with the pace accelerating significantly towards the second half of our review period. Per capita spending is set to increase from USD1,197 in 2017 to USD1,608 in 2020.

- In May 2016, Vietnamese electronics retailer Nguyen Kim completed an acquisition of e-commerce platform Zalora in Vietnam. Zalora had previously planned to pull out from Vietnam in order to cut costs.

Table Of Contents

Vietnam Retail Report Q1 2017
BMI Industry View 7
Retail BMI View 7
SWOT 9
Retail SWOT 9
Industry Forecast 10
Retail Sector Forecast 10
Food, Drink And Tobacco 11
Table: Food, Drink and Tobacco Spending (Vietnam 2013-2020) 12
Clothing And Footwear 13
Table: Clothing and Footwear Spending (Vietnam 2013-2020) 14
Household Goods 14
Table: Household Goods Spending (Vietnam 2013-2020) 15
Personal Care And Effects 16
Table: Personal Care Spending (Vietnam 2013-2020) 16
Market Overview 18
Retail Market Overview 18
Competitive Landscape 24
Clothing And Footwear 24
Table: Selected Clothing And Footwear Retailers 24
Department Stores 25
Table: Selected Department Stores Retailers 25
Household Goods, Homeware And Home Improvement 26
Table: Selected Household Goods, Homeware And Home Improvement Retailers 26
Electronics 26
Table: Selected Electronics Retailers 26
E-Commerce 27
Table: Selected E-commerce Retailers 27
Drugstores And Pharmacies 27
Table: Selected Drugstores And Pharmacies Retailers 27
BMI Industry View 28
Consumer Outlook 28
SWOT 32
Consumer SWOT 32
Industry Forecast 33
Headline Retail Forecast 33
Table: Total Household Spending (Vietnam 2013-2020) 35
Household Characteristics 38
Table: Household Income Data (Vietnam 2013-2020) 39
Demographic Forecast 42
Table: Total Population (Vietnam 2013-2020) 44
Table: Labour Market Data (Vietnam 2013-2020) 48
Industry Risk/Reward Index 49
Asia Pacific Retail Risk/Reward Index 49
Table: Asia Pacific Retail Risk/Reward Index, Q117 49
Vietnam Risk/Reward Index 50
Rewards 50
Risks 51
Glossary 53
Methodology 60
Industry Forecast Methodology 60
Sources 63
Risk/Reward Index Methodology 63
Table: Retail Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 66

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