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  4. > Smart Textiles Market by Type, Function, Industry, & Geography - Global Forecast to 2020

This report focuses on the smart textiles market which is sub segment of wearable electronics. Smart textiles are also known as smart fabrics or e-textiles and can be defined as fabrics that are capable of communicating with their environment. This ability of communication or interaction comes through physical stimuli from thermal, mechanical, electronic, electrical, and chemical sources among others. The miniaturization of electronic components and the use of conductive materials such as conductive yarns and other structures have enabled the development of smart textiles.

This report is based on an extensive research study of the smart textiles market and aims at identifying the entire market and all its sub-segments through extensively detailed classifications. The demand for smart textiles is expected to grow significantly and gain importance among players across various domains. APAC is projected to be the fastest growing market during the forecast period.

This report is focused on giving a bird’s eye-view of the market with regards to qualitative analysis at each and every aspect of the classification done on the basis of type, function, end-user industry, and geography.

The report provides a forecast of the growth of the smart textiles market between 2015 and 2020. A competitive landscape of the current market has been analyzed from the market share analysis and rankings of current key players; all the other details of key players are discussed in their company profiles. The information provided in this report includes market share of leading companies in the smart textiles ecosystem, key developments, core strategies deployed by various players, mergers and acquisitions, new product developments, collaborations, and joint ventures of key manufacturers along with their company profiles.

The report also discusses the future of the global market with roadmaps, upcoming technologies, and applications with respect to smart textiles market. Key players in this industry include E.I. du Pont de Nemours and Company (U.S.), Google Inc. (U.S.), Intelligent Clothing Ltd. (U.K.), International Fashion Machines, Inc. (U.S.), Interactive Wear AG (Germany), Schoeller Textiles AG (Switzerland), Textronics, Inc. (U.S.), Vista Medical Ltd. (Canada), Textronics, Inc. (U.S.), Gentherm Incorporated (U.S.), and Sensoria Inc. (U.S.).

Table Of Contents

Smart Textiles Market by Type, Function, Industry, and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Growth in the wearable electronics market 21
2.2.2.2 Large growth of the smartphones market 23
2.2.3 SUPPLY-SIDE ANALYSIS 23
2.2.3.1 Innovation in technology 23
2.3 MARKET SIZE ESTIMATION 24
2.3.1 BOTTOM-UP APPROACH 24
2.3.2 TOP-DOWN APPROACH 25
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27
2.5.1 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMART TEXTILES MARKET 33
4.2 APAC EXPECTED TO EMERGE AS A LUCRATIVE MARKET 34
4.3 THE MARKET FOR THE SENSING FUNCTION IS EXPECTED TO GROW AT THE HIGHEST CAGR 35
4.4 ACTIVE SMART TEXTILES ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 36
4.5 EMERGING MARKETS SUCH AS CHINA, INDIA, AND SOUTH KOREA ARE SOME OF THE KEY GROWTH REGIONS 37
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 38
5.2 MARKET SEGMENTATION 38
5.2.1 SMART TEXTILES MARKET, BY FUNCTION 38
5.2.2 SMART TEXTILES MARKET, BY TYPE 39
5.2.3 SMART TEXTILES MARKET, BY END-USER INDUSTRY 39
5.2.4 SMART TEXTILES MARKET, BY GEOGRAPHY 39
5.3 MARKET EVOLUTION 40
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Uptrend in wearable electronics industry fueling the growth of Smart Textiles market 44
5.4.1.2 Miniaturization of electronic components 44
5.4.1.3 Increasing popularity of sophisticated gadgets with advanced functions 45
5.4.1.4 Rapid growth of low-cost smart wireless sensor networks 45
5.4.2 RESTRAINTS 46
5.4.2.1 High cost 46
5.4.2.2 Lack of exhaustive standards and regulations 46
5.4.3 OPPORTUNITIES 47
5.4.3.1 Growing applications of smart textiles in wearables 47
5.4.3.2 Multi-featured and hybrid application mobile devices 47
5.4.3.3 Development of key enabling technologies 47
5.4.4 CHALLENGES 48
5.4.4.1 Technical difficulties related to the integration of electronics and textiles 48
5.4.4.2 Product protection and thermal consideration 48
6 INDUSTRY ANALYSIS 49
6.1 INTRODUCTION 49
6.2 SUPPLY CHAIN ANALYSIS 49
6.2.1 CORE STAKEHOLDERS 49
6.2.2 SUPPORTING STAKEHOLDERS 50
6.3 INDUSTRY TRENDS 52
6.4 PORTER'S FIVE FORCES ANALYSIS 53
6.4.1 BARGAINING POWER OF SUPPLIERS 54
6.4.2 BARGAINING POWER OF BUYERS 55
6.4.3 THREAT OF NEW ENTRANTS 56
6.4.4 THREAT OF SUBSTITUTES 57
6.4.5 DEGREE OF COMPETITION 58
7 SMART TEXTILE MARKET, BY TYPE 59
7.1 INTRODUCTION 60
7.2 PASSIVE SMART TEXTILES 61
7.3 ACTIVE SMART TEXTILES 62
7.4 ULTRA SMART TEXTILES 63
8 SMART TEXTILES MARKET, BY FUNCTION 66
8.1 INTRODUCTION 67
8.2 SENSING 68
8.3 ENERGY HARVESTING 69
8.4 LUMINESCENCE and AESTHETICS 70
8.5 THERMO-ELECTRICITY 70
8.6 OTHERS 71
9 SMART TEXTILES MARKET, BY END-USER INDUSTRY 72
9.1 INTRODUCTION 73
9.2 MILITARY AND PROTECTION 74
9.3 ARCHITECTURE 75
9.4 HEALTHCARE 76
9.5 SPORTS AND FITNESS 77
9.6 FASHION AND ENTERTAINMENT 78
9.7 AUTOMOTIVE 79
9.8 OTHERS 80
10 REGIONAL ANALYSIS 82
10.1 INTRODUCTION 83
10.2 AMERICAS 84
10.2.1 U.S. 86
10.2.2 CANADA 86
10.2.3 MEXICO 86
10.2.4 OTHERS 87
10.3 EUROPE 90
10.3.1 U.K. 92
10.3.2 GERMANY 92
10.3.3 FRANCE 92
10.3.4 OTHERS 92
10.4 APAC 96
10.4.1 CHINA 98
10.4.2 JAPAN 98
10.4.3 SOUTH KOREA 98
10.4.4 INDIA 99
10.4.5 OTHERS 99
10.5 ROW 102
10.5.1 MIDDLE EAST 104
10.5.2 AFRICA 104
10.5.3 OTHERS 104
11 COMPETITIVE LANDSCAPE 108
11.1 OVERVIEW 108
11.2 KEY PLAYERS IN THE SMART TEXTILES MARKET, 2014 109
11.3 COMPETITIVE SITUATION AND TRENDS 110
11.3.1 NEW PRODUCT LAUNCHES 110
11.3.2 AGREEMENTS, PARTNERSHIPS, AND EXPANSIONS 111
11.3.3 ACQUISITIONS 112
12 COMPANY PROFILES 113
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 INTRODUCTION 113
12.2 AIQ SMART CLOTHING INC. 114
12.3 CLOTHING PLUS LTD. 115
12.4 E. I. DU PONT DE NEMOURS AND COMPANY 117
12.5 GENTHERM INCORPORATED 120
12.6 GOOGLE INC. 122
12.7 INTERACTIVE WEAR AG 125
12.8 OUTLAST TECHNOLOGIES LLC 127
12.9 SCHOELLER TECHNOLOGIES AG 129
12.10 SENSORIA, INC. 131
12.11 TEXTRONICS, INC. 133
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 136
13.1 INSIGHTS OF INDUSTRY EXPERTS 136
13.2 DISCUSSION GUIDE 137
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 140
13.4 AVAILABLE CUSTOMIZATIONS 142
13.5 RELATED REPORTS 142


LIST OF TABLES

TABLE 1 ASSUMPTIONS OF THE RESEARCH STUDY 27
TABLE 2 UPTREND IN WEARABLE ELECTRONICS INDUSTRY FUELING THE GROWTH OF SMART TEXTILES MARKET 43
TABLE 3 HIGH COST OF SMART TEXTILES IS A MAJOR RESTRAINING FACTOR 46
TABLE 4 INCREASING OPPORTUNITIES IN MULTIPLE APPLICATIONS AREAS AND TECHNOLOGICAL GROWTH PAVE GROWTH AVENUES FOR PLAYERS IN THE SMART TEXTILES MARKET 47
TABLE 5 TECHNICAL DIFFICULTIES RELATED TO THE INTEGRATION OF ELECTRONICS AND TEXTILES IS A MAJOR CHALLENGE FOR SMART TEXTILES MARKET 48
TABLE 6 SMART TEXTILE MARKET, BY TYPE, 2014-2020 (USD MILLION) 60
TABLE 7 PASSIVE SMART TEXTILE MARKET, BY FUNCTION, 2014-2020 (USD MILLION) 61
TABLE 8 ACTIVE SMART TEXTILE MARKET, BY FUNCTION, 2014-2020 (USD MILLION) 62
TABLE 9 ULTRA-SMART TEXTILE MARKET, BY FUNCTION, 2014-2020 (USD MILLION) 63
TABLE 10 PASSIVE SMART TEXTILE MARKET, BY END-USER INDUSTRY,
2014-2020 (USD MILLION) 63
TABLE 11 ACTIVE SMART TEXTILE MARKET, BY END-USER INDUSTRY,
2014-2020 (USD MILLION) 64
TABLE 12 ULTRA-SMART TEXTILE MARKET, BY END-USER INDUSTRY,
2014-2020 (USD MILLION) 64
TABLE 13 SMART TEXTILES MARKET, BY FUNCTION, 2014-2020 (USD MILLION) 67
TABLE 14 SMART TEXTILES MARKET IN SENSING, BY TYPE, 2014-2020 (USD MILLION) 68
TABLE 15 SMART TEXTILES MARKET IN ENERGY HARVESTING, BY TYPE,
2014-2020 (USD MILLION) 69
TABLE 16 SMART TEXTILES MARKET IN LUMINESCENCE and AESTHETICS, BY TYPE,
2014-2020 (USD MILLION) 70
TABLE 17 SMART TEXTILES MARKET IN THERMO-ELECTRICITY, BY TYPE,
2014-2020 (USD MILLION) 70
TABLE 18 SMART TEXTILES MARKET IN OTHERS, BY TYPE, 2014-2020 (USD MILLION) 71
TABLE 19 SMART TEXTILES MARKET, BY END-USER INDUSTRY, 2014 - 2020 (USD MILLION) 73
TABLE 20 SMART TEXTILES MARKET FOR MILITARY AND PROTECTION, BY TYPE,
2014 - 2020 (USD MILLION) 74
TABLE 21 SMART TEXTILES MARKET FOR MILITARY AND PROTECTION, BY GEOGRAPHY,
2014 - 2020 (USD MILLION) 74
TABLE 22 SMART TEXTILES MARKET FOR ARCHITECTURE, BY TYPE,
2014 - 2020 (USD MILLION) 75
TABLE 23 SMART TEXTILES MARKET FOR ARCHITECTURE, BY GEOGRAPHY,
2014 - 2020 (USD MILLION) 75
TABLE 24 SMART TEXTILES MARKET FOR HEALTHCARE, BY TYPE,
2014 - 2020 (USD MILLION) 76
TABLE 25 SMART TEXTILES MARKET FOR HEALTHCARE, BY REGION,
2014 - 2020 (USD MILLION) 76
TABLE 26 SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY TYPE,
2014 - 2020 (USD MILLION) 77
TABLE 27 SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY REGION,
2014 - 2020 (USD MILLION) 77
TABLE 28 SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT, BY TYPE,
2014 - 2020 (USD MILLION) 78
TABLE 29 SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT, BY REGION,
2014 - 2020 (USD MILLION) 79
TABLE 30 SMART TEXTILES MARKET FOR AUTOMOTIVE, BY TYPE,
2014 - 2020 (USD MILLION) 79
TABLE 31 SMART TEXTILES MARKET FOR AUTOMOTIVE, BY REGION,
2014 - 2020 (USD MILLION) 80
TABLE 32 SMART TEXTILES MARKET FOR OTHERS, BY TYPE, 2014 - 2020 (USD MILLION) 80
TABLE 33 SMART TEXTILES MARKET FOR OTHERS, BY REGION, 2014 - 2020 (USD MILLION) 81
TABLE 34 SMART TEXTILES MARKET, BY REGION, 2014-2020 (USD MILLION) 83
TABLE 35 AMERICAS: SMART TEXTILES MARKET, BY COUNTRY, 2014-2020 (USD MILLION) 86
TABLE 36 AMERICAS: SMART TEXTILES MARKET FOR MILITARY AND PROTECTION,
BY COUNTRY, 2014-2020 (USD MILLION) 87
TABLE 37 AMERICAS: SMART TEXTILES MARKET FOR ARCHITECTURE, BY COUNTRY,
2014-2020 (USD MILLION) 87
TABLE 38 AMERICAS: SMART TEXTILES MARKET FOR HEALTHCARE, BY COUNTRY,
2014-2020 (USD MILLION) 88
TABLE 39 AMERICAS: SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY COUNTRY, 2014-2020 (USD MILLION) 88
TABLE 40 AMERICAS: SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT,
BY COUNTRY, 2014-2020 (USD MILLION) 89
TABLE 41 AMERICAS: SMART TEXTILES MARKET FOR AUTOMOTIVE, BY COUNTRY,
2014-2020 (USD MILLION) 89
TABLE 42 AMERICAS: SMART TEXTILES MARKET FOR OTHERS, BY COUNTRY,
2014-2020 (USD MILLION) 90
TABLE 43 EUROPE: SMART TEXTILES MARKET, BY COUNTRY, 2014-2020 (USD MILLION) 92
TABLE 44 EUROPE: SMART TEXTILES MARKET FOR MILITARY AND PROTECTION,
BY COUNTRY, 2014-2020 (USD MILLION) 93
TABLE 45 EUROPE: SMART TEXTILES MARKET FOR ARCHITECTURE, BY COUNTRY,
2014-2020 (USD MILLION) 93
TABLE 46 EUROPE: SMART TEXTILES MARKET FOR HEALTHCARE, BY COUNTRY,
2014-2020 (USD MILLION) 94
TABLE 47 EUROPE: SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY COUNTRY, 2014-2020 (USD MILLION) 94
TABLE 48 EUROPE: SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT,
BY COUNTRY, 2014-2020 (USD MILLION) 95
TABLE 49 EUROPE: SMART TEXTILES MARKET, BY COUNTRY FOR AUTOMOTIVE,
2014-2020 (USD MILLION) 95
TABLE 50 EUROPE: SMART TEXTILES MARKET FOR OTHERS, BY COUNTRY,
2014-2020 (USD MILLION) 96
TABLE 51 APAC: SMART TEXTILES MARKET, BY COUNTRY, 2014-2020 (USD MILLION) 98
TABLE 52 APAC: SMART TEXTILES MARKET FOR MILITARY AND PROTECTION, BY COUNTRY, 2014-2020 (USD MILLION) 99
TABLE 53 APAC: SMART TEXTILES MARKET FOR ARCHITECTURE, BY COUNTRY,
2014-2020 (USD MILLION) 99
TABLE 54 APAC: SMART TEXTILES MARKET FOR HEALTHCARE, BY COUNTRY,
2014-2020 (USD MILLION) 100
TABLE 55 APAC: SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY COUNTRY,
2014-2020 (USD MILLION) 100
TABLE 56 APAC: SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT,
BY COUNTRY, 2014-2020 (USD MILLION) 101
TABLE 57 APAC: SMART TEXTILES MARKET FOR AUTOMOTIVE, BY COUNTRY,
2014-2020 (USD MILLION) 101
TABLE 58 APAC: SMART TEXTILES MARKET FOR OTHERS, BY COUNTRY,
2014-2020 (USD MILLION) 102
TABLE 59 ROW: SMART TEXTILES MARKET, BY COUNTRY, 2014-2020 (USD MILLION) 104
TABLE 60 ROW: SMART TEXTILES MARKET FOR MILITARY AND PROTECTION, BY COUNTRY, 2014-2020 (USD MILLION) 105
TABLE 61 ROW: SMART TEXTILES MARKET FOR ARCHITECTURE, BY COUNTRY,
2014-2020 (USD MILLION) 105
TABLE 62 ROW: SMART TEXTILES MARKET FOR HEALTHCARE, BY COUNTRY,
2014-2020 (USD MILLION) 105
TABLE 63 ROW: SMART TEXTILES MARKET FOR SPORTS AND FITNESS, BY COUNTRY,
2014-2020 (USD MILLION) 106
TABLE 64 ROW: SMART TEXTILES MARKET FOR FASHION AND ENTERTAINMENT,
BY COUNTRY, 2014-2020 (USD MILLION) 106
TABLE 65 ROW: SMART TEXTILES MARKET FOR AUTOMOTIVE, BY COUNTRY,
2014-2020 (USD MILLION) 107
TABLE 66 ROW: SMART TEXTILES MARKET FOR OTHERS, BY COUNTRY,
2014-2020 (USD MILLION) 107
TABLE 67 SMART TEXTILES MARKET: KEY PLAYERS RATING, 2014 109
TABLE 68 NEW PRODUCT LAUNCHES 110
TABLE 69 AGREEMENTS, PARTNERSHIPS, AND EXPANSIONS 111
TABLE 70 ACQUISITIONS 112


LIST OF FIGURES

FIGURE 1 SMART TEXTILES MARKET: RESEARCH DESIGN 17
FIGURE 2 WEARABLE ELECTRONICS MARKET SIZE (VALUE), 2014 - 2020 (USD BILLION) 22
FIGURE 3 GLOBAL SMARTPHONES SHIPMENTS IN MILLION UNITS, 2013-2018 23
FIGURE 4 BOTTOM-UP APPROACH 24
FIGURE 5 TOP-DOWN APPROACH 25
FIGURE 6 MARKET BREAKDOWN AND DATA TRIANGULATION 26
FIGURE 7 SMART TEXTILES MARKET SNAPSHOT, BY END-USER INDUSTRY (2014 VS. 2020): APPLICATIONS IN THE SPORTS AND FITNESS SECTOR ARE EXPECTED TO LEAD 29
FIGURE 8 SMART TEXTILES MARKET SNAPSHOT, BY FUNCTION (2014 VS. 2020): SENSORS ARE THE MOST WIDELY-USED COMPONENTS IN SMART TEXTILE PRODUCTS 30
FIGURE 9 GLOBAL SMART TEXTILES MARKET, BY TYPE, 2014 31
FIGURE 10 GLOBAL SMART TEXTILES MARKET, BY REGION, 2014 32
FIGURE 11 GLOBAL SMART TEXTILES MARKET SIZE, 2015 - 2020 (USD BILLION) 33
FIGURE 12 GEOGRAPHIC SNAPSHOT: SMART TEXTILES MARKET, BY END-USER INDUSTRY 34
FIGURE 13 SMART TEXTILES MARKET, BY FUNCTION, 2015 - 2020 (USD MILLION) 35
FIGURE 14 SMART TEXTILES MARKET, 2014 36
FIGURE 15 REGION-WISE CAGR FOR THE SMART TEXTILES MARKET (2015-2020) 37
FIGURE 16 SMART TEXTILES MARKET, BY FUNCTION 38
FIGURE 17 SMART TEXTILES MARKET, BY TYPE 39
FIGURE 18 SMART TEXTILES MARKET, BY END-USER INDUSTRY 39
FIGURE 19 SMART TEXTILES MARKET, BY GEOGRAPHY 39
FIGURE 20 EVENTS IN THE SMART TEXTILES MARKET 41
FIGURE 21 UPTREND IN WEARABLE ELECTRONICS INDUSTRY FUELING THE GROWTH OF SMART TEXTILES MARKET 42
FIGURE 22 WEARABLE ELECTRONICS MARKET, BY REGION: CAGR (%) (2014-2020) 44
FIGURE 23 HISTORY OF CHIP RESISTOR MINIATURIZATION 45
FIGURE 24 SMART TEXTILES MARKET SUPPLY CHAIN 51
FIGURE 25 EMERGENCE OF IOT AND REMOTE HEALTH MONITORING ARE THE MAJOR TRENDS 52
FIGURE 26 PORTER'S FIVE FORCES ANALYSIS (2014): SMART TEXTILES MARKET 53
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS FOR THE SMART TEXTILES MARKET 54
FIGURE 28 BARGAINING POWER OF SUPPLIERS IN THE SMART TEXTILES MARKET 54
FIGURE 29 BARGAINING POWER OF BUYERS IN THE SMART TEXTILES MARKET 55
FIGURE 30 THREAT OF NEW ENTRANTS IN THE SMART TEXTILES MARKET 56
FIGURE 31 THREAT OF SUBSTITUTES IN THE SMART TEXTILES MARKET. 57
FIGURE 32 DEGREE OF COMPETITION IN THE SMART TEXTILES MARKET 58
FIGURE 33 SMART TEXTILE MARKET, BY TYPE 60
FIGURE 34 SMART TEXTILES MARKET, BY FUNCTION 67
FIGURE 35 SMART TEXTILES MARKET, BY END-USER INDUSTRY 73
FIGURE 36 GEOGRAPHIC SNAPSHOT: APAC IS EMERGING AS A KEY GROWTH REGION FOR THE SMART TEXTILES MARKET 83
FIGURE 37 AMERICAS MARKET SNAPSHOT 85
FIGURE 38 EUROPEAN MARKET SNAPSHOT 91
FIGURE 39 APAC MARKET SNAPSHOT 97
FIGURE 40 ROW MARKET SNAPSHOT 103
FIGURE 41 COMPANIES ADOPTED PARTNERSHIPS AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS (2012-2015) 108
FIGURE 42 BATTLE FOR MARKET SHARE: PARTNERSHIPS HAVE BEEN THE KEY STRATEGY 110
FIGURE 43 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 113
FIGURE 44 CLOTHING PLUS LTD.: SWOT ANALYSIS 116
FIGURE 45 E. I. DU PONT DE NEMOURS AND COMPANY: COMPANY SNAPSHOT 117
FIGURE 46 E. I. DUPONT DE NEMOURS AND COMPANY: SWOT ANALYSIS 119
FIGURE 47 GENTHERM INCORPORATED: COMPANY SNAPSHOT 120
FIGURE 48 GOOGLE: COMPANY SNAPSHOT 122
FIGURE 49 GOOGLE INC.: SWOT ANALYSIS 124
FIGURE 50 SENSORIA INC.: SWOT ANALYSIS 132
FIGURE 51 TEXTRONICS, INC.: SWOT ANALYSIS 135

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