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  2. > Healthcare
  3. > Medical Device
  4. > Diagnostic Imaging Market Trends
  5. > 2016 Siemens: Global Challenges, Strategic Direction, Marketing Tactics, and Technological Capabilities in the Global Medical Device Sector

The strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.


SECTION I: EXECUTIVE SUMMARY


SECTION II: BUSINESS ORGANIZATION

 - History of the company’s diagnostic imaging business evolution, which is important to

   understanding the corporate culture, management mentality and strategies.

 - Recent acquisitions, divestitures and major organizational changes.

 

SECTION III: FACILITIES AND EMPLOYEES  


SECTION IV: TECHNOLOGICAL KNOW-HOW

 

SECTION V: PRODUCT PORTFOLIO

 - Placements and installed base of major systems in the U.S. and abroad, by modality.

 - Review of major product lines.  


SECTION VI: MARKETING TACTICS



SECTION VII: FINANCIAL ANALYSIS

 - Estimated sales and operating profit by division, geographic region and product line.

 - Five-year sales and operating profit performance.


SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS



SECTION IX: COLLABORATIVE ARRANGEMENTS

 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.

 - Terms of collaborative agreements and specific products involved.


SECTION X: STRATEGIC DIRECTION Contains 111 pages and 5 tables

Table Of Contents

2016 Siemens: Global Challenges, Strategic Direction, Marketing Tactics, and Technological Capabilities in the Global Medical Device Sector
TABLE OF CONTENTS
SECTION I: EXECUTIVE SUMMARY
- A 3-15 page synopsis of key sections.
SECTION II: BUSINESS ORGANIZATION
- History of the company's diagnostic imaging business evolution, which is important to understanding
the corporate culture, management mentality and strategies.
- Recent acquisitions, divestitures and major organizational changes.
- Current organizational structure.
SECTION III: SENIOR MANAGEMENT
- Names, titles and background of key executives.
SECTION IV: FACILITIES AND EMPLOYEES
- Administrative, manufacturing and RandD facilities in the U.S. and abroad.
- Manufacturing practices.
- New plants under construction.
- The U.S. and international work force size and distribution.
SECTION V: TECHNOLOGICAL KNOW-HOW
- Internally developed and acquired diagnostic imaging and related technologies, including X-ray,
ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.
SECTION VI: PRODUCT PORTFOLIO
- Placements and installed base of major systems in the U.S. and abroad, by modality.
- Review of major product lines.
- Applications, advantages and weaknesses of leading products.
SECTION VII: MARKETING TACTICS
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
SECTION VIII: FINANCIAL ANALYSIS
- Estimated sales and operating profit by division, geographic region and product line.
- Five-year sales and operating profit performance.
SECTION IX: RandD EXPENDITURES AND MAJOR PROGRAMS
- Estimated RandD budget.
- Research facilities and staff.
- New technologies, systems and applications in development.
SECTION X: COLLABORATIVE ARRANGEMENTS
- Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
- Terms of collaborative agreements and specific products involved.
SECTION XI: STRATEGIC DIRECTION
- Specific business, new product development and marketing strategies.
- Anticipated acquisitions, joint ventures and divestitures.

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