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  4. > UK Landlord Rent Guarantee Insurance: Market Dynamics, Affinities and Partnerships

UK Landlord Rent Guarantee Insurance: Market Dynamics, Affinities and Partnerships is a report investigating the market for landlord rent guarantee insurance in the UK with a focus on smaller private landlords who own fewer than ten rental properties. Key features include: an outline of market drivers and the value, growth and segmentation of the market from 2010 to 2014; quantification and commentary concerning the segmentation of policies in force by distribution channels used to buy them in 2014; estimates for underwriter market shares in 2014; a comprehensive listing of major affinity and partnership marketing relationships visible at the time of the research in 2015 for this type of policy; and forecasts for the value of the market up to 2018.

In this report, landlord rent guarantee insurance is defined as insurance that covers landlords if tenants fail to pay their rent; these policies invariably incorporate legal protection cover to insure against legal costs specifically related to non-payment of rent. Indeed, they are frequently marketed as landlord legal expenses and rent guarantee insurance policies. However, this report only considers landlord rent guarantee insurance when bought as a stand-alone policy thus excluding cover bundled automatically or optionally within landlord property insurance. (Note that landlord property insurance, in particular, is the object of a sister report in this series, UK Landlord Property Insurance: Market Dynamics, Affinities and Partnerships.)

Table Of Contents

UK Landlord Rent Guarantee Insurance: Market Dynamics, Affinities and Partnerships
TABLE OF CONTENTS
00 EXECUTIVE SUMMARY 1
10 INTRODUCTION 3
What is the report and the rationale for it? 3
Methodology 3
Definitions 3
Non-standard property insurance 3
Listed property insurance 4
Operating models 4
Partner table syntax 5
Finaccord 5
UK affinity and partnership marketing publications 5
UK market research publications 6
UK consumer research publications 6
20 MARKET ANALYSIS 8
Market drivers 8
The number of non-standard and listed properties has been increasing at a rate of around 1% per year 8
Within this market, timber-framed properties are both most numerous and growing most quickly 8
Market size and growth 10
The value of the market for non-standard and listed property insurance now exceeds GBP 1 billion… 10
… in spite of the fact that average policy prices have remained fairly flat in recent years 10
Distribution channels 12
Brokers constitute the principal distribution channel for non-standard and listed property insurance… 12
… with several involved in the field by default as a result of their focus on higher net worth customers 12
Several intermediaries act as tied or multi-tied agents in this sector (rather than as bona fide brokers)… 12
… and there are also a number of underwriting agencies with distinctive expertise in this arena 13
Aggregators have adopted a variety of different approaches to winning business in this market 13
Affinities and partnerships 14
There are relatively few affinity or corporate partnerships specifically for this type of insurance… 14
… although over 350 for mainstream household cover, some of which may also extend to this sphere 14
Market shares 17
The multi-faceted nature of the market makes it a fragmented one from the underwriting standpoint 17
Market forecast 18
The market will carry on growing in line with a continuing steady rise in the number of qualifying properties 18

LIST OF GRAPHICS / TABLES
00 EXECUTIVE SUMMARY 1
Key market data for UK non-standard and listed property insurance, 2010 to 2014 2
10 INTRODUCTION 3
20 MARKET ANALYSIS 8
Number of non-standard and listed properties in the UK segmented by type of property, 2010 to 2014 9
Number of non-standard and listed properties in the UK segmented by type of property, 2010 to 2014 (table) 9
Gross written premiums for non-standard and listed property in the UK, segmented by type of property, 2010 to 2014 11
Gross written premiums for non-standard and listed property in the UK, segmented by type of property, 2010 to 2014 (table) 11
Segmentation of distribution channels used for non-standard and listed property insurance in the UK, 2014 13
Affinity and partnership marketing relationships for non-standard and listed property insurance in the UK, 2015 15
Affinity and partnership marketing relationships for non-standard and listed property insurance in the UK, 2015 (continued) 16
Estimated market shares of underwriters of non-standard and listed property insurance in the UK, 2014 17
Estimated market shares of underwriters of non-standard and listed property insurance in the UK, 2014 (table) 18
Gross written premiums for non-standard and listed property insurance in the UK, segmented by type of property, 2018 (forecast) 19
Gross written premiums for non-standard and listed property insurance in the UK, segmented by type of property, 2018 (forecast) (table) 19

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