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  3. > Polyurea Coating Market by Raw Material, Polyurea Type, Technology, Application, and by Region, - Global Forecast to 2020

The report covers the polyurea coatings market and further segments it on the basis of raw material, polyurea type, technology, application, and region. The market data for these types is given with respect to volume (thousand liters) and value (USD million). The market size, in terms of value, of polyurea coatings market is estimated to be USD 531.1 million in 2015 and is projected to register a CAGR of about 12.84% between 2015 and 2020. The data mentioned in the report is based on the global demand for polyurea coatings market.

The market for polyurea coatings has been examined by adopting the Porter’s five forces analysis. This gives an idea about the current scenario in the industry at the global level. The study also provides the value chain analysis with respect to the end-use industries. The value chain describes the key contributors to the polyurea coatings market at different stages from raw material manufacturers, product manufacturers to the end-use industries. It represents the top players, contributing significantly to the polyurea coatings industry.

The impact of the different market factors, such as drivers, restraints, opportunities, and challenges are also illustrated in the report. The polyurea coatings market is also segmented on the basis of raw material, polyurea type, technology, application, and region.

The market for polyurea coatings is fragmented and competitive, with a large number of minor players, especially in the U.S. The key players in this market are Versaflex Inc. (U.S.), PPG Industries (U.S.), Sherwin-Williams Company (U.S.), Rhino Linings (U.S.), Kukdo Chemicals (Korea), Nukote Coating Systems (U.S.), Specialty Products, Inc. (U.S.), Wasser Corporation (U.S.), and VIP GmbH (Germany), among others. Between 2011 and 2015, the key market players adopted multiple growth strategies to strengthen their market positions. However, most players opted for organic growth through new product launches.

The report also presents a competitive landscape covering different strategies and developments, such as mergers & acquisitions, investments & expansions, new product launches, and agreements & collaborations undertaken by the leading polyurea coatings companies in the past few years. Furthermore, the leading polyurea coatings manufacturers are also profiled in the report.

Scope of the report
The polyurea coatings market has been covered in detail in this report. In order to provide an all-round picture, the current market demand and forecasts have also been included. The polyurea coatings market is segmented as follows:

- On the basis of raw material:
o Aromatic Isocyanates-based
o Aliphatic Isocyanates-based

- On the basis of polyurea type:
o Pure Polyurea
o Hybrid Polyurea

- On the basis of technology:
o Spraying
o Pouring
o Hand Mixing

- On the basis of application:
o Building & Construction
o Transportation
o Industrial
o Landscape

- On the basis of region:
o North America
o Europe
o Asia-Pacific
o Rest of the World

The market is further analyzed for key countries in each of these regions.

Table Of Contents

Polyurea Coating Market by Raw Material, Polyurea Type, Technology, Application, and by Region, - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 SCOPE OF THE MARKET 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY AND PRICING 17
1.5 PACKAGE SIZE 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from secondary sources 20
2.1.2.2 Key Industry Insights 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 ASSUMPTIONS AND LIMITATIONS 26
2.4.1 ASSUMPTIONS 26
2.4.2 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS 32
4.2 POLYUREA COATINGS MARKET: MAJOR RAW MATERIAL 32
4.3 POLYUREA COATINGS MARKET: DEVELOPED VS. DEVELOPING NATIONS 33
4.4 LIFECYCLE ANALYSIS, BY REGION 34
4.5 POLYUREA COATINGS MARKET IN ASIA-PACIFIC 35
4.6 U.S. DOMINATED THE GLOBAL POLYUREA COATINGS MARKET 37

5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 MARKET SEGMENTATION 39
5.2.1 BY RAW MATERIAL 39
5.2.2 BY POLYUREA TYPE 40
5.2.3 BY TECHNOLOGY 40
5.2.4 BY APPLICATION 40
5.2.5 BY REGION 41
5.3 MARKET DYNAMICS 42
5.3.1 DRIVERS 42
5.3.1.1 Polyurea coatings replacing other competitive coating systems 42
5.3.1.2 Technological advancement in polyurea coatings market 43
5.3.1.3 High growth in end-use industry 43
5.3.2 RESTRAINTS 43
5.3.2.1 Costlier than competitive coating technology 43
5.3.3 OPPORTUNITIES 44
5.3.3.1 Growing technology in the coating market and impending applications 44
5.3.3.2 Growing opportunities across the Asia-Pacific market 44
5.3.4 CHALLENGES 45
5.3.4.1 Toxic raw materials with their regulations 45
5.3.4.2 Already existing coating technology 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE-CHAIN ANALYSIS 46
6.3 PORTER'S FIVE FORCES ANALYSIS 48
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 48
6.3.2 BARGAINING POWER OF BUYERS 49
6.3.3 BARGAINING POWER OF SUPPLIERS 49
6.3.4 THREAT OF SUBSTITUTES 49
6.3.5 THREAT OF NEW ENTRANTS 50
6.4 RAW MATERIALS ANALYSIS 50
6.4.1 ISOCYANATES 51
6.4.2 RESIN BLEND 51
7 POLYUREA COATINGS MARKET, BY RAW MATERIAL 52
7.1 INTRODUCTION 53
7.2 AROMATIC ISOCYANATE-BASED SEGMENT 55
7.3 ALIPHATIC ISOCYANATE-BASED SEGMENT 56

8 POLYUREA COATINGS MARKET, BY POLYUREA TYPE 58
8.1 INTRODUCTION 59
8.2 PURE POLYUREA 60
8.3 HYBRID POLYUREA 61
9 POLYUREA COATINGS MARKET, BY TECHNOLOGY 63
9.1 INTRODUCTION 64
9.2 SPRAYING 65
9.3 POURING 66
9.4 HAND MIXING 68
10 POLYUREA COATINGS MARKET, BY APPLICATION 69
10.1 INTRODUCTION 70
10.2 BUILDING and CONSTRUCTION 72
10.3 TRANSPORTATION 73
10.4 INDUSTRIAL APPLICATION 74
10.5 LANDSCAPE 75
11 POLYUREA COATINGS MARKET, REGIONAL ANALYSIS 76
11.1 INTRODUCTION 77
11.2 NORTH AMERICA 81
11.2.1 U.S. 87
11.2.2 CANADA 88
11.2.3 MEXICO 88
11.3 EUROPE 90
11.3.1 GERMANY 95
11.3.2 BENELUX 96
11.3.3 U.K. 96
11.3.4 FRANCE 97
11.3.5 SPAIN 97
11.3.6 ITALY 98
11.3.7 REST OF EUROPE 98
11.4 ASIA-PACIFIC 98
11.4.1 CHINA 104
11.4.2 INDIA 104
11.4.3 JAPAN 105
11.4.4 SOUTH KOREA 105
11.4.5 REST OF ASIA-PACIFIC 106

11.5 REST OF THE WORLD (ROW) 106
11.5.1 RUSSIA 110
11.5.2 BRAZIL 111
11.5.3 THE MIDDLE EAST and AFRICA 111
11.5.4 OTHER COUNTRIES 112
12 COMPETITIVE LANDSCAPE 113
12.1 OVERVIEW 113
12.2 COMPETITIVE SITUATION AND TRENDS 114
12.2.1 OVERVIEW 114
12.2.2 KEY GROWTH STRATEGIES 115
12.2.2.1 New Product Launches 115
12.2.2.2 Investments and Expansions 116
12.2.2.3 Mergers and Acquisitions 116
12.2.2.4 Partnerships, Agreements, Collaborations, and Joint Ventures 116
13 COMPANY PROFILES 117
(Overview, Financial*, Products and Services, Strategy, and Developments)
13.1 INTRODUCTION 117
13.2 PPG INDUSTRIES, INC. 118
13.3 THE SHERWIN-WILLIAMS COMPANY 121
13.4 NUKOTE COATING SYSTEMS 123
13.5 VERSAFLEX INC. 124
13.6 SPECIALTY PRODUCTS INC. 126
13.7 ARMORTHANE INC. 127
13.8 WASSER CORPORATION 128
13.9 RHINO LININGS CORPORATION 129
13.10 KUKDO CHEMICAL CO., LTD. 130
13.11 VOELKEL INDUSTRIAL PRODUCTS GMBH (VIP) 131
13.12 COVESTRO (BAYER MATERIALSCIENCE) 132
13.13 BASF SE 134
13.14 HUNTSMAN CORPORATION 137
*Details might not be captured in case of unlisted companies
14 APPENDIX 140
14.1 INSIGHTS OF INDUSTRY EXPERTS 140
14.2 DISCUSSION GUIDE 141
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 144
14.4 AVAILABLE CUSTOMIZATIONS 145
14.5 RELATED REPORTS 146


LIST OF TABLES

TABLE 1 POLYUREA COATINGS MARKET SNAPSHOT (2015 VS. 2020) 27
TABLE 2 POLYUREA COATINGS MARKET, BY TYPE, 2013-2020 (USD MILLION) 54
TABLE 3 POLYUREA COATINGS MARKET, BY TYPE, 2013-2020 (THOUSAND LITER) 54
TABLE 4 AROMATIC ISOCYANATE-BASED SEGMENT MARKET, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 5 AROMATIC ISOCYANATE-BASED SEGMENT MARKET, BY REGION,
2013-2020 (THOUSAND LITER) 56
TABLE 6 ALIPHATIC ISOCYANATE-BASED SEGMENT MARKET, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 7 ALIPHATIC ISOCYANATE-BASED SEGMENT MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 57
TABLE 8 POLYUREA COATINGS MARKET, BY POLYUREA TYPE, 2013-2020 (USD MILLION) 59
TABLE 9 POLYUREA COATINGS MARKET, BY POLYUREA TYPE,
2013-2020 (THOUSAND LITER) 60
TABLE 10 PURE POLYUREA MARKET, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 11 PURE POLYUREA MARKET, BY REGION, 2013-2020 (THOUSAND LITER) 61
TABLE 12 HYBRID POLYUREA MARKET, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 13 HYBRID POLYUREA MARKET SIZE, BY REGION, 2013-2020 (THOUSAND LITER) 62
TABLE 14 POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY, 2013-2020 (USD MILLION) 64
TABLE 15 POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (THOUSAND LITER) 64
TABLE 16 SPRAYING SEGMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 66
TABLE 17 SPRAYING SEGMENT MARKET SIZE, BY REGION, 2013-2020 (THOUSAND LITER) 66
TABLE 18 POURING SEGMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 19 POURING SEGMENT MARKET SIZE, BY REGION, 2013-2020 (THOUSAND LITER) 67
TABLE 20 HAND MIXING SEGMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 21 HAND MIXING SEGMENT MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 68
TABLE 22 POLYUREA COATINGS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 70
TABLE 23 POLYUREA COATINGS MARKET, BY APPLICATION, 2013-2020 (THOUSAND LITER) 70
TABLE 24 BUILDING and CONSTRUCTION APPLICATION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 72
TABLE 25 BUILDING and CONSTRUCTION APPLICATION MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 72
TABLE 26 TRANSPORTATION APPLICATION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 27 TRANSPORTATION APPLICATION MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 73
TABLE 28 INDUSTRIAL APPLICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 29 INDUSTRIAL APPLICATION MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 74
TABLE 30 LANDSCAPE APPLICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 75
TABLE 31 LANDSCAPE APPLICATION MARKET SIZE, BY REGION,
2013-2020 (THOUSAND LITER) 75
TABLE 32 POLYUREA COATINGS MARKET, BY REGION, 2013-2020 (USD MILLION) 80
TABLE 33 POLYUREA COATINGS MARKET, BY REGION, 2013-2020 (THOUSAND LITER) 80
TABLE 34 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 83
TABLE 35 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (THOUSAND LITER) 83
TABLE 36 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (USD MILLION) 83
TABLE 37 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (THOUSAND LITER) 84
TABLE 38 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE, 2013-2020 (USD MILLION) 84
TABLE 39 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE, 2013-2020 (THOUSAND LITER) 84
TABLE 40 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (USD MILLION) 85
TABLE 41 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (THOUSAND LITER) 85
TABLE 42 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 86
TABLE 43 NORTH AMERICA: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (THOUSAND LITER) 86
TABLE 44 U.S.: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 87
TABLE 45 CANADA: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 88
TABLE 46 MEXICO: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 89
TABLE 47 EUROPE: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 91
TABLE 48 EUROPE: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (THOUSAND LITER) 91
TABLE 49 EUROPE: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (USD MILLION) 92
TABLE 50 EUROPE: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (THOUSAND LITER) 92
TABLE 51 EUROPE: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (USD MILLION) 93
TABLE 52 EUROPE: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (THOUSAND LITER) 93
TABLE 53 EUROPE: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (USD MILLION) 93
TABLE 54 EUROPE: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (THOUSAND LITER) 94
TABLE 55 EUROPE: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 94
TABLE 56 EUROPE: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (THOUSAND LITER) 95
TABLE 57 GERMANY: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 95
TABLE 58 BENELUX: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 96
TABLE 59 U.K.: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 96
TABLE 60 FRANCE: POLYUREA COATINGS MARKET, 2013-2020 (VOLUME AND VALUE) 97
TABLE 61 SPAIN: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 97
TABLE 62 ITALY: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 98
TABLE 63 REST OF EUROPE: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 98
TABLE 64 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 100
TABLE 65 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (THOUSAND LITER) 100
TABLE 66 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (USD MILLION) 101
TABLE 67 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (THOUSAND LITER) 101
TABLE 68 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (USD MILLION) 101
TABLE 69 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (THOUSAND LITER) 102
TABLE 70 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (USD MILLION) 102
TABLE 71 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (THOUSAND LITER) 102
TABLE 72 ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 103
TABLE 73 ASIA-PACIFIC: POLYUREA COATINGS MARKET, BY APPLICATION,
2013-2020 (THOUSAND LITER) 103
TABLE 74 CHINA: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 104
TABLE 75 INDIA: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 104
TABLE 76 JAPAN: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 105
TABLE 77 SOUTH KOREA: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 105
TABLE 78 REST OF ASIA-PACIFIC: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 106
TABLE 79 ROW: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 106
TABLE 80 ROW: POLYUREA COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (THOUSAND LITER) 107
TABLE 81 ROW: POLYUREA COATINGS MARKET SIZE, BY RAW MATERIAL,
2013-2020 (USD MILLION) 107
TABLE 82 ROW: POLYUREA COATINGS MARKET, BY RAW MATERIAL,
2013-2020 (THOUSAND LITER) 107
TABLE 83 ROW: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (USD MILLION) 108
TABLE 84 ROW: POLYUREA COATINGS MARKET SIZE, BY POLYUREA TYPE,
2013-2020 (THOUSAND LITER) 108
TABLE 85 ROW: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (USD MILLION) 108
TABLE 86 ROW: POLYUREA COATINGS MARKET SIZE, BY TECHNOLOGY,
2013-2020 (THOUSAND LITER) 109
TABLE 87 ROW: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 109
TABLE 88 ROW: POLYUREA COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (THOUSAND LITER) 110
TABLE 89 RUSSIA: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 110
TABLE 90 BRAZIL: POLYUREA COATINGS MARKET SIZE, 2013-2020 (VOLUME AND VALUE) 111
TABLE 91 THE MIDDLE EAST and AFRICA: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 111
TABLE 92 OTHER COUNTRIES: POLYUREA COATINGS MARKET SIZE,
2013-2020 (VOLUME AND VALUE) 112
TABLE 93 NEW PRODUCT LAUNCH, 2011-2015 115
TABLE 94 INVESTMENTS and EXPANSIONS, 2011-2015 116
TABLE 95 MERGERS and ACQUISITIONS, 2011-2015 116
TABLE 96 PARTNERSHIP, AGREEMENT and JOINT VENTURE, 2011-2015 116


LIST OF FIGURES

FIGURE 1 POLYUREA COATINGS MARKET SEGMENTATION 16
FIGURE 2 YEAR-WISE SCOPE OF THE STUDY 16
FIGURE 3 POLYUREA COATINGS MARKET: RESEARCH DESIGN 18
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 24
FIGURE 6 DATA MINING AND ANALYSIS 25
FIGURE 7 LIMITATIONS OF THE RESEARCH STUDY 26
FIGURE 8 ASIA-PACIFIC DOMINATING THE GLOBAL POLYUREA COATINGS MARKET 28
FIGURE 9 BUILDING and CONSTRUCTION APPLICATION SEGMENT EXPECTED TO DRIVE MARKET GROWTH 29
FIGURE 10 TRANSPORTATION AND INDUSTRIAL APPLICATION EMERGING MARKETS IN GLOBAL POLYUREA COATINGS MARKET BETWEEN 2015 AND 2020 30
FIGURE 11 ASIA-PACIFIC IS THE FASTEST-GROWING POLYUREA COATINGS MARKET 31
FIGURE 12 EMERGING ECONOMIES WILL OFFER LUCRATIVE GROWTH POTENTIAL FOR MARKET PLAYERS 32
FIGURE 13 ALIPHATIC ISOCYANATES BASED SEGMENT TO GROW AT THE HIGHEST RATE IN POLYUREA COATINGS MARKET BETWEEN 2015 AND 2020 32
FIGURE 14 DEVELOPING MARKETS TO GROW FASTER THAN THE DEVELOPED ONES 33
FIGURE 15 ASIA-PACIFIC EXPECTED TO GROW RAPIDLY DURING THE FORECAST PERIOD 34
FIGURE 16 BUILDING and CONSTRUCTION SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE POLYUREA COATINGS MARKET IN ASIA-PACIFIC IN 2014 35
FIGURE 17 INDIA IS ESTIMATED TO WITNESS HIGH GROWTH RATE DURING THE
FORECAST PERIOD 36
FIGURE 18 U.S. ACCOUNTED FOR THE LARGEST SHARE IN THE POLYUREA COATINGS MARKET IN 2014 37
FIGURE 19 POLYUREA COATINGS, BY REGION 41
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 42
FIGURE 21 POLYUREA COATING VALUE CHAIN ANALYSIS 47
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS 48
FIGURE 23 FORMATION OF POLYUREA COATINGS 50
FIGURE 24 AROMATIC ISOCYANATES-BASED SEGMENT DOMINATES POLYUREA COATINGS MARKET, BY RAW MATERIAL, 2015 VS. 2020 (USD MILLION) 53
FIGURE 25 POLYUREA COATINGS MARKET, BY RAW MATERIAL, BY REGION, 2014 54
FIGURE 26 HYBRID POLYUREA SEGMENT DOMINATES POLYUREA COATINGS MARKET,
BY TYPE, 2015 VS. 2020 (USD MILLION) 59
FIGURE 27 HAND MIXING IS THE FASTEST-GROWING KEY END-USE INDUSTRY, FOLLOWED
BY POURING 65
FIGURE 28 RISING PREVALENCE OF MAJOR APPLICATION SECTOR WILL CONTINUE TO DRIVE THE MARKET 71
FIGURE 29 LANDSCAPE IS THE FASTEST-GROWING APPLICATION FOR POLYUREA COATINGS 71
FIGURE 30 REGIONAL SNAPSHOT (2014) — RAPID GROWTH MARKETS ARE EMERGING AS NEW STRATEGIC LOCATIONS 77
FIGURE 31 ASIA-PACIFIC— A POTENTIAL MARKET FOR POLYUREA COATINGS MARKET 78
FIGURE 32 FUTURE GROWTH FOR POLYUREA COATINGS APPLICATIONS CENTERED ON ASIA-PACIFIC 79
FIGURE 33 POLYUREA COATINGS MARKET—ASIA-PACIFIC A LUCRATIVE DESTINATION FOR GROWTH IN 2014 79
FIGURE 34 NORTH AMERICA: THE LARGEST MARKET FOR POLYUREA COATINGS, IN 2014 81
FIGURE 35 NORTH AMERICA MARKET SNAPSHOT: DEMAND WILL BE DRIVEN BY END-USE INDUSTRIES 82
FIGURE 36 U.S.: POLYUREA COATINGS MARKET 87
FIGURE 37 EUROPE: POLYUREA COATINGS MARKET 90
FIGURE 38 GERMANY: THE KEY MARKET IN EUROPE 92
FIGURE 39 ASIA-PACIFIC MARKET SNAPSHOT - POTENTIAL MARKET FOR POLYUREA COATINGS MANUFACTURERS 99
FIGURE 40 BUILDING and CONSTRUCTION SEGMENT TO DOMINATE THE POLYUREA COATINGS MARKET DURING THE FORECAST PERIOD 109
FIGURE 41 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS ONE OF THE KEY STRATEGIES 113
FIGURE 42 MARKET EVALUATION FRAMEWORK- SIGNIFICANT NEW PRODUCTS LAUNCHES FUELLED GROWTH AND INNOVATION IN THE MARKET 114
FIGURE 43 NEW PRODUCT LAUNCHES: THE MOST PREVALENT GROWTH STRATEGY 115
FIGURE 44 REGIONAL REVENUE MIX OF TOP FIVE MARKET PLAYERS 117
FIGURE 45 PPG INDUSTRIES, INC.: COMPANY SNAPSHOT 118
FIGURE 46 PPG INDUSTRIES, INC.: SWOT ANALYSIS 119
FIGURE 47 THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT 121
FIGURE 48 THE SHERWIN-WILLIAMS COMPANY: SWOT ANALYSIS 122
FIGURE 49 COVESTRO: COMPANY SNAPSHOT 132
FIGURE 50 COVESTRO: SWOT ANALYSIS 133
FIGURE 51 BASF SE: COMPANY SNAPSHOT 134
FIGURE 52 BASF SE: SWOT ANALYSIS 135
FIGURE 53 HUNTSMAN CORPORATION: COMPANY SNAPSHOT 137
FIGURE 54 HUNTSMAN CORPORATION: SWOT ANALYSIS 139

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