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The demand for betaine has increased significantly in recent years. The global betaine market has high growth prospects, and has the potential to offer innumerable opportunities to new entrants in this market. The market is highly impacted with increasing applications in the personal care industry as a foaming and anti-inflammatory agent. The growing consumption of betaine in feed to enhance its nutritive value by regulating the metabolic process drives the betaine market. Betaine has a wide range of applications in the food industry as it helps in the dietary functions and is used in nutraceuticals to prevent heart and liver diseases. The health benefits of betaine are estimated to increase the number of applications of betaine in the global market.

The betaine market is segmented on the basis of application into food & beverages, animal feed, cosmetics, detergents, and others (including pharmaceuticals, and reagents). On the basis of form, the market is segmented into betaine anhydrous, cocamidopropyl betaine, betaine monohydrate, and others (including betaine HCL, betaine aspartate, and betaine citrate). Additionally, the market is segmented on the basis of type into synthetic betaine and natural betaine. The market has also been segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and the Rest of the World (RoW).

Both “top-down” and “bottom-up” approaches were used to arrive at the market size and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews.

The betaine market is projected to reach about USD 3.89 billion by 2020, at a CAGR of about 5.8% during the forecast period. The European market for betaine application in food and beverages is projected to increase as the regulatory bodies in Europe are continuously researching to analyze the effects of betaine on animals and humans. Betaine is gradually gaining popularity in the European market after the approval of its use in feed, and food and beverages by the regulatory bodies.

The report provides both, qualitative and quantitative analyses of the market for betaine. It includes the market dynamics, opportunities, trends, competitive strategies preferred by key market players, the driving factors that boost the growth of the betaine market, and restraints of the market.

To maintain a competitive edge in the betaine market, the key players invest in the development and launch of new products and acquisitions. Leading players such as BASF SE (Germany), Associated British Food plc (U.K.), E. I. Du Pont de Nemours and Company (U.S.), and American Crystal Sugar Company (U.S.) have been profiled in the report. The report also provides a complete analysis of the prominent companies and a chronology of developments with respect to new products launched and their applications.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis, market share analysis of top players, company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging- and high-growth segments of the global betaine market, high-growth regions and countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the market, which in turn will help the firms in gaining a greater market, share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

- Market Penetration: Comprehensive information the glucose & maltodextrin offered by the top 10 players in the betaine market.

- Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the betaine market.


- Market Development: Comprehensive information about lucrative emerging markets. The report analyses the markets for various application of betaine across the world.

- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Global betaine market.


- Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the Global betaine market.

Table Of Contents

Betaine Market by Type, Form, Application, and by Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 YEARS CONSIDERED IN THE REPORT 18
1.3.2 CURRENCY 18
1.4 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 MARKET SHARE ESTIMATION 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Key industry insights 23
2.1.2.2 Breakdown of primaries 23
2.2 MARKET SIZE ESTIMATION 24
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 26
2.4 ASSUMPTIONS 27
2.4.1 LIMITATIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITY FOR BETAINE MANUFACTURERS 33
4.2 BETAINE MARKET : REGIONWISE ANALYSIS 34
4.3 BETAINE MARKET IN NORTH AMERICA 35
4.4 GLOBAL BETAINE MARKET, BY TYPE 36
4.5 GLOBAL BETAINE MARKET, BY APPLICATION 37
4.6 BETAINE MARKET ATTRACTIVENESS 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 MARKET EVOLUTION 40
5.3 MARKET SEGMENTATION 42
5.3.1 BETAINE MARKET, BY TYPE 42
5.3.2 BETAINE MARKET, BY FORM 43
5.3.3 BETAINE MARKET, BY APPLICATION 43
5.4 RELATED MARKETS 44

5.5 MARKET DYNAMICS 44
5.5.1 DRIVERS 45
5.5.1.1 Increasing application in the personal care industry 45
5.5.1.2 Growing potential for betaine in the feed segment 45
5.5.1.3 Health benefits of betaine consumption at recommended dosages 46
5.5.2 RESTRAINTS 46
5.5.2.1 Restricted use of betaine in the European union 46
5.5.3 OPPORTUNITIES 47
5.5.3.1 Increasing application in nutraceuticals, dietary supplements
and sports drinks 47
5.5.3.2 Introduction of betaine as an anti-stress agent in feed 47
5.6 BURNING ISSUES 47
5.6.1 SIDE EFFECTS OF EXCESS BETAINE CONSUMPTION 47
5.6.1.1 Health effects in humans 47
5.6.1.2 Heat stress in animals 47
6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.1.1 BETAINE AS SURFACTANT IN DETERGENTS and PERSONAL CARE PRODUCTS 48
6.1.2 FOOD APPLICATIONS 48
6.1.3 DIETARY SUPPLEMENTS, SPORT DRINKS and NUTRACEUTICALS 48
6.1.3.1 Dietary supplements 48
6.1.3.2 Sports and energy drinks 48
6.1.3.3 Nutraceuticals 48
6.1.4 FEED APPLICATION FOR ANIMAL NUTRIENT 48
6.2 FACTORS OF BETAINE THAT LIMIT ITS APPLICATION IN DIETARY SUPPLEMENTS 49
6.3 BETAINE MARKET: VALUE CHAIN ANALYSIS 49
6.4 BETAINE MARKET: PORTERS FIVE FORCES ANALYSIS 50
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 50
6.4.2 BARGAINING POWER OF SUPPLIERS 51
6.4.3 BARGAINING POWER OF BUYERS 51
6.4.4 THREAT OF SUBSTITUTES 52
6.4.5 THREAT OF NEW ENTRANTS 52
6.5 REGULATORY SYSTEM FOR BETAINE CONSUMPTION 52
6.5.1 FDA REGULATIONS 52
6.5.2 EUROPEAN REGULATIONS 52
7 BETAINE MARKET, BY TYPE 53
7.1 INTRODUCTION 54
7.2 SYNTHETIC BETAINE 55
7.3 NATURAL BETAINE 57

8 BETAINE MARKET, BY FORM 60
8.1 INTRODUCTION 61
8.2 BETAINE ANHYDROUS 63
8.3 COCAMIDOPROPYL BETAINE 64
8.4 BETAINE MONOHYDRATE 66
8.5 OTHER FORMS 68
9 BETAINE MARKET, BY APPLICATION 70
9.1 INTRODUCTION 71
9.2 BETAINE IN FOOD and BEVERAGES 73
9.2.1 DIETARY SUPPLEMENTS 73
9.3 BETAINE IN ANIMAL FEED 75
9.4 BETAINE IN COSMETICS 77
9.5 BETAINE IN DETERGENTS 78
9.6 BETAINE IN OTHER APPLICATIONS 80
10 BETAINE MARKET, BY REGION 82
10.1 INTRODUCTION 83
10.2 NORTH AMERICA 85
10.2.1 NORTH AMERICA: BETAINE MARKET, BY TYPE 88
10.2.2 NORTH AMERICA: BETAINE MARKET, BY FORM 89
10.2.3 NORTH AMERICA: BETAINE MARKET, BY APPLICATION 90
10.2.4 U.S.: BETAINE MARKET, BY APPLICATION 92
10.2.5 CANADA: BETAINE MARKET, BY APPLICATION 93
10.2.6 MEXICO: BETAINE MARKET, BY APPLICATION 95
10.3 EUROPE 96
10.3.1 EUROPE: BETAINE MARKET, BY TYPE 98
10.3.2 EUROPE: BETAINE MARKET, BY FORM 99
10.3.3 EUROPE: BETAINE MARKET, BY APPLICATION 101
10.3.4 U.K.: BETAINE MARKET, BY APPLICATION 102
10.3.5 GERMANY: BETAINE MARKET, BY APPLICATION 104
10.3.6 FRANCE: BETAINE MARKET, BY APPLICATION 105
10.3.7 ITALY: BETAINE MARKET, BY APPLICATION 107
10.3.8 SPAIN: BETAINE MARKET, BY APPLICATION 108
10.3.9 REST OF EUROPE: BETAINE MARKET, BY APPLICATION 110
10.4 ASIA-PACIFIC 111
10.4.1 ASIA-PACIFIC: BETAINE MARKET, BY TYPE 114
10.4.2 ASIA-PACIFIC: BETAINE MARKET, BY FORM 115
10.4.3 ASIA-PACIFIC: BETAINE MARKET, BY APPLICATION 116
10.4.4 CHINA: BETAINE MARKET, BY APPLICATION 118
10.4.5 AUSTRALIA: BETAINE MARKET, BY APPLICATION 119
10.4.6 JAPAN: BETAINE MARKET, BY TYPE 121
10.4.7 REST OF ASIA-PACIFIC: BETAINE MARKET, BY TYPE 122
10.5 LATIN AMERICA 124
10.5.1 LATIN AMERICA: BETAINE MARKET, BY TYPE 125
10.5.2 LATIN AMERICA: BETAINE MARKET, BY FORM 126
10.5.3 LATIN AMERICA: BETAINE MARKET, BY APPLICATION 128
10.5.4 BRAZIL: BETAINE MARKET, BY APPLICATION 129
10.5.5 ARGENTINA: BETAINE MARKET, BY APPLICATION 131
10.5.6 REST OF LATIN AMERICA: BETAINE MARKET, BY APPLICATION 132
10.6 ROW 134
10.6.1 ROW: BETAINE MARKET, BY TYPE 135
10.6.2 ROW: BETAINE MARKET, BY FORM 136
10.6.3 ROW: BETAINE MARKET, BY APPLICATION 138
10.6.4 SOUTH AFRICA: BETAINE MARKET, BY APPLICATION 139
10.6.5 OTHERS IN ROW: BETAINE MARKET, BY APPLICATION 141
11 COMPETITIVE LANDSCAPE 143
11.1 OVERVIEW 143
11.2 MAXIMUM DEVELOPMENTS IN EUROPE 144
11.3 MAXIMUM DEVELOPMENTS IN 2015 145
11.4 COMPETITIVE SITUATION and TRENDS 145
11.4.1 NEW PRODUCT LAUNCHES 145
11.4.2 EXPANSIONS and INVESTMENTS 146
11.4.3 ACQUISITIONS 147
11.4.4 AGREEMENTS/JOINT VENTURES 148
12 COMPANY PROFILES 149
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
12.1 INTRODUCTION 149
12.2 ASSOCIATED BRITISH FOODS PLC 150
12.3 BASF SE 152
12.4 E.I. DUPONT DE NEMOURS and COMPANY 154
12.5 NUTRECO N.V. 157
12.6 SOLVAY S.A. 159
12.7 AMERICAN CRYSTAL SUGAR COMPANY 164
12.8 KAO CORPORATION 165
12.9 STEPAN COMPANY 167
12.10 AMINO GMBH 170
12.11 SUNWIN CHEMICALS 171
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
13 APPENDIX 172
13.1 DISCUSSION GUIDE 172
13.2 COMPANY DEVELOPMENTS 175
13.2.1 EXPANSIONS 175
13.2.2 ACQUISITIONS 176
13.2.3 PARTNERSHIPS 176
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 177
13.4 AVAILABLE CUSTOMIZATIONS 178
13.5 RELATED REPORTS 178


LIST OF TABLES

TABLE 1 ACCEPTED DOSAGE OF BETAINE IN FOOD and BEVERAGES 41
TABLE 2 RESULTS OF BETAINE CONSUMPTION TESTING 46
TABLE 3 BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 55
TABLE 4 BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 55
TABLE 5 SYNTHETIC BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 6 SYNTHETIC BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT) 57
TABLE 7 NATURAL BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 8 NATURAL BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT) 59
TABLE 9 BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 62
TABLE 10 BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 62
TABLE 11 BETAINE ANHYDROUS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 12 BETAINE ANHYDROUS MARKET SIZE, BY REGION, 2013-2020 (MT) 64
TABLE 13 COCAMIDOPROPYL BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 14 COCAMIDOPROPYL BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT) 66
TABLE 15 BETAINE MONOHYDRATE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 16 BETAINE MONOHYDRATE MARKET SIZE, BY REGION, 2013-2020 (MT) 67
TABLE 17 OTHER BETAINE FORMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 18 OTHER BETAINE FORMS MARKET SIZE, BY REGION, 2013-2020 (MT) 69
TABLE 19 BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 72
TABLE 20 BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 73
TABLE 21 BETAINE MARKET SIZE FOR FOOD and BEVERAGES, BY REGION,
2013-2020 (USD MILLION) 74
TABLE 22 BETAINE MARKET SIZE FOR FOOD and BEVERAGES, BY REGION, 2013-2020 (MT) 75
TABLE 23 BETAINE MARKET SIZE FOR ANIMAL FEED, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 24 BETAINE MARKET SIZE FOR ANIMAL FEED, BY REGION, 2013-2020 (MT) 76
TABLE 25 BETAINE MARKET SIZE FOR COSMETICS, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 26 BETAINE MARKET SIZE FOR COSMETICS, BY REGION, 2013-2020 (MT) 78
TABLE 27 BETAINE MARKET SIZE FOR DETERGENTS, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 28 BETAINE MARKET FOR DETERGENTS SIZE, BY REGION, 2013-2020 (MT) 79
TABLE 29 BETAINE MARKET SIZE FOR OTHER APPLICATIONS, BY REGION,
2013-2020 (USD MILLION) 80
TABLE 30 BETAINE MARKET SIZE FOR OTHER APPLICATIONS, BY REGION, 2013-2020 (MT) 81
TABLE 31 BETAINE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 83
TABLE 32 BETAINE MARKET SIZE, BY REGION, 2013-2020 (MT) 84
TABLE 33 NORTH AMERICA: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 87
TABLE 34 NORTH AMERICA: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (MT) 87
TABLE 35 NORTH AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 88
TABLE 36 NORTH AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 88

TABLE 37 NORTH AMERICA: BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 89
TABLE 38 NORTH AMERICA: BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 90
TABLE 39 NORTH AMERICA: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 91
TABLE 40 NORTH AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 91
TABLE 41 U.S.: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 92
TABLE 42 U.S.: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 93
TABLE 43 CANADA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 94
TABLE 44 CANADA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 94
TABLE 45 MEXICO: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 95
TABLE 46 MEXICO: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 96
TABLE 47 EUROPE: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 97
TABLE 48 EUROPE: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (MT) 98
TABLE 49 EUROPE: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 99
TABLE 50 EUROPE: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 99
TABLE 51 EUROPE: BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 100
TABLE 52 EUROPE: BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 100
TABLE 53 EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 101
TABLE 54 EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 102
TABLE 55 U.K.: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 103
TABLE 56 U.K.: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 103
TABLE 57 GERMANY: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 104
TABLE 58 GERMANY: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 105
TABLE 59 FRANCE: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 106
TABLE 60 FRANCE: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 106
TABLE 61 ITALY: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 107
TABLE 62 ITALY: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 108
TABLE 63 SPAIN: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 109
TABLE 64 SPAIN: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 109
TABLE 65 REST OF EUROPE: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 110
TABLE 66 REST OF EUROPE: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 111
TABLE 67 ASIA-PACIFIC: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 113
TABLE 68 ASIA-PACIFIC: BETAINE MARKET SIZE, BY COUNTRY, 2013-2020 (MT) 113
TABLE 69 ASIA-PACIFIC: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 114
TABLE 70 ASIA-PACIFIC: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 114
TABLE 71 ASIA-PACIFIC: BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 115
TABLE 72 ASIA-PACIFIC: BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 116
TABLE 73 ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 117
TABLE 74 ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 117
TABLE 75 CHINA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 118
TABLE 76 CHINA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 119

TABLE 77 AUSTRALIA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 120
TABLE 78 AUSTRALIA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 120
TABLE 79 JAPAN: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 121
TABLE 80 JAPAN: BETAINE MARKET SIZE, BY APPLICATION , 2013-2020 (MT) 122
TABLE 81 REST OF ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 123
TABLE 82 REST OF ASIA-PACIFIC: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 123
TABLE 83 LATIN AMERICA BETAINE: MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 124
TABLE 84 LATIN AMERICA BETAINE: MARKET SIZE, BY COUNTRY, 2013-2020 (MT) 125
TABLE 85 LATIN AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 125
TABLE 86 LATIN AMERICA: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 126
TABLE 87 LATIN AMERICA: BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 127
TABLE 88 LATIN AMERICA: BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 127
TABLE 89 LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 128
TABLE 90 LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 129
TABLE 91 BRAZIL: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 130
TABLE 92 BRAZIL: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 130
TABLE 93 ARGENTINA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 131
TABLE 94 ARGENTINA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 132
TABLE 95 REST OF LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 133
TABLE 96 REST OF LATIN AMERICA: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (MT) 133
TABLE 97 ROW BETAINE: MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 134
TABLE 98 ROW BETAINE: MARKET SIZE, BY COUNTRY, 2013-2020 (MT) 135
TABLE 99 ROW: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 135
TABLE 100 ROW: BETAINE MARKET SIZE, BY TYPE, 2013-2020 (MT) 136
TABLE 101 ROW: BETAINE MARKET SIZE, BY FORM, 2013-2020 (USD MILLION) 137
TABLE 102 ROW: BETAINE MARKET SIZE, BY FORM, 2013-2020 (MT) 137
TABLE 103 ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 138
TABLE 104 ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 139
TABLE 105 SOUTH AFRICA: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 140
TABLE 106 SOUTH AFRICA: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 140
TABLE 107 OTHERS IN ROW: BETAINE MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 141
TABLE 108 OTHERS IN ROW: BETAINE MARKET SIZE, BY APPLICATION, 2013-2020 (MT) 142
TABLE 109 NEW PRODUCT LAUNCHES, 2013-2015 145
TABLE 110 EXPANSIONS and INVESTMENTS, 2012-2015 146
TABLE 111 ACQUISITIONS, 2011-2015 147
TABLE 112 AGREEMENTS/JOINT VENTURES, 2012-2015 148


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 KEY DATA FROM SECONDARY SOURCES 21
FIGURE 3 KEY DATA FROM PRIMARY SOURCES 22
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION
and REGION 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 7 MARKET BREAKDOWN and DATA TRIANGULATION 26
FIGURE 8 FOOD and BEVERAGES APPLICATION SEGMENT OF THE BETAINE MARKET TO GROW AT THE HIGHEST RATE 29
FIGURE 9 SYNTHETIC BETAINE TO DOMINATE THE GLOBAL BETAINE MARKET, BY TYPE 30
FIGURE 10 BETAINE ANHYDROUS TO BE THE MOST ATTRACTIVE INVESTMENT OPTION FOR MANUFACTURERS 31
FIGURE 11 CHINA, AUSTRALIA, AND JAPAN ARE ESTIMATED TO BE THE FASTEST-GROWING BETAINE MARKET 32
FIGURE 12 ATTRACTIVE GROWTH OPPORTUNITIES IN BETAINE MARKET FOR MANUFACTURERS 33
FIGURE 13 BETAINE MARKET: ASIA-PACIFIC TO GROW AT THE HIGHEST CAGR BETWEEN
2015 AND 2020 34
FIGURE 14 U.S. EMERGES AS THE LARGEST CONSUMER OF BETAINE IN NORTH AMERICA 35
FIGURE 15 NATURAL BETAINE TO GROW AT A HIGHER CAGR IN TERMS OF BOTH VALUE
AND VOLUME FROM 2015 TO 2020 36
FIGURE 16 APPLICATION IN COSMETICS DOMINATED THE BETAINE MARKET IN 2014 37
FIGURE 17 ASIA-PACIFIC TO GROW AT THE FASTEST PACE IN THE GLOBAL BETAINE MARKET 38
FIGURE 18 BETAINE MARKET EVOLUTION 40
FIGURE 19 BETAINE CONTENT IN NATURAL SOURCES 41
FIGURE 20 BETAINE MARKET SEGMENTATION 42
FIGURE 21 BETAINE MARKET SEGMENTATION, BY TYPE 42
FIGURE 22 BETAINE MARKET SEGMENTATION, BY FORM 43
FIGURE 23 BETAINE MARKET SEGMENTATION, BY APPLICATION 43
FIGURE 24 INCREASED APPLICATION IN PERSONAL CARE AND ANIMAL FEED INDUSTRY TO LEAD THE GLOBAL BETAINE MARKET IN FUTURE 44
FIGURE 25 GDP OF LEADING COUNTRIES, 2013 45
FIGURE 26 GLOBAL BETAINE MARKET : VALUE CHAIN ANALYSIS 49
FIGURE 27 GLOBAL BETAINE MARKET : PORTERS FIVE FORCES ANALYSIS 50
FIGURE 28 BETAINE MARKET, BY TYPE 54
FIGURE 29 SYNTHETIC BETAINE SEGMENT TO DOMINATE GLOBAL BETAINE MARKET BY 2020 54
FIGURE 30 ASIA-PACIFIC MARKET IS PROJECTED TO GROW AT THE HIGHEST PACE IN
THE GLOBAL SYNTHETIC BETAINE SEGMENT BY 2020 56
FIGURE 31 BETAINE CONTENT IN FOOD PRODUCTS 57
FIGURE 32 NORTH AMERICA HELD THE LARGEST SHARE IN GLOBAL NATURAL BETAINE SEGMENT, 2014 58

FIGURE 33 BETAINE MARKET, BY FORM 61
FIGURE 34 COCAMIDOPROPYL BETAINE HELD THE LARGEST SHARE IN THE GLOBAL BETAINE MARKET, 2014 61
FIGURE 35 NORTH AMERICA LED THE BETAINE ANHYDROUS MARKET, 2014 63
FIGURE 36 ASIA-PACIFIC TO SEE THE FASTEST GROWTH IN THE COCAMIDOPROPYL BETAINE FORM SEGMENT 65
FIGURE 37 NORTH AMERICA ACCOUNTED FOR THE HIGHEST SHARE IN THE BETAINE MONOHYDRATE MARKET, 2014 66
FIGURE 38 NORTH AMERICA IS PROJECTED TO REGISTER THE FASTEST GROWTH BETWEEN 2015 and 2020 68
FIGURE 39 BETAINE MARKET, BY APPLICATION 71
FIGURE 40 COSMETICS HELD LARGEST SHARE IN BETAINE MARKET, 2014 72
FIGURE 41 ASIA-PACIFIC TO SEE FASTEST GROWTH IN FOOD and BEVERAGES SEGMENT,
2015-2020 74
FIGURE 42 ASIA-PACIFIC LED THE BETAINE IN ANIMAL FEED SEGMENT, 2014 75
FIGURE 43 EUROPE REGISTERED THE LARGEST SHARE IN BETAINE IN COSMETICS
MARKET, 2014 77
FIGURE 44 ASIA-PACIFIC IS PROJECTED TO REGISTER THE FASTEST GROWTH BETWEEN
2015 AND 2020 78
FIGURE 45 NORTH AMERICA TO LEAD BETAINE IN OTHER APPLICATIONS MARKET, 2014 80
FIGURE 46 BETAINE MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW SIGNIFICANTLY DUE TO INCREASING DEMAND FROM EMERGING ECONOMIES 83
FIGURE 47 REGIONAL SNAPSHOT: MEXICO AND CHINA O BE THE MOST ATTRACTIVE MARKETS FOR BETAINE MANUFACTURERS 85
FIGURE 48 NORTH AMERICAN BETAINE MARKET SNAPSHOT: U.S. ACCOUNTING FOR
THE LARGEST SHARE 86
FIGURE 49 U.S. LED THE NORTH AMERICA BETAINE MARKET IN 2014 87
FIGURE 50 SYNTHETIC BETAINE HELD LARGEST SHARE IN THE NORTH AMERICAN BETAINE MARKET IN 2014 88
FIGURE 51 COCAMIDOPROPYL BETAINE IS EXPECTED TO DOMINATE THE NORTH AMERICAN BETAINE MARKET IN 2020 89
FIGURE 52 COSMETICS ACCOUNTED FOR THE LARGEST SHARE IN THE NORTH AMERICAN BETAINE MARKET IN 2014 90
FIGURE 53 COSMETICS IS PROJECTED TO LEAD THE U.S. BETAINE MARKET IN 2020 92
FIGURE 54 COSMETICS TO DOMINATE THE CANADIAN BETAINE MARKET IN 2020 93
FIGURE 55 FOOD and BEVERAGES TO GROW AT THE FASTEST PACE FROM 2014 TO 2020 95
FIGURE 56 U.K. IS EXPECTED TO BE THE FASTEST GROWING MARKET FOR BETAINE IN EUROPE FROM 2014 TO 2020 97
FIGURE 57 SYNTHETIC BETAINE HELD LARGEST SHARE IN THE EUROPEAN BETAINE MARKET
IN 2014 98
FIGURE 58 COCAMIDOPROPYL BETAINE HELD LARGEST SHARE IN THE EUROPEAN BETAINE MARKET IN 2014 99
FIGURE 59 COSMETICS TO LEAD THE EUROPEAN BETAINE MARKET FROM 2014 TO 2020 101
FIGURE 60 COSMETICS LED THE U.K. BETAINE MARKET IN 2014 102
FIGURE 61 FOOD and BEVERAGES TO WITNESS THE FASTEST GROWTH IN GERMANY BY 2020 104
FIGURE 62 COSMETICS IS EXPECTED TO DOMINATE THE BETAINE MARKET IN FRANCE FROM 2014 TO 2020 105

FIGURE 63 COSMETICS TO HOLD LARGEST SHARE IN THE BETAINE MARKET IN ITALY BY 2020 107
FIGURE 64 COSMETICS TO LEAD THE BETAINE MARKET IN SPAIN BY 2020 108
FIGURE 65 COSMETICS DOMINATED THE BETAINE MARKET IN 2014 110
FIGURE 66 ASIA-PACIFIC BETAINE MARKET SNAPSHOT: CHINA ACCOUNTING FOR THE LARGEST MARKET SHARE 112
FIGURE 67 JAPAN IS EXPECTED TO BE THE FASTEST GROWING MARKET FOR BETAINE BY 2020 113
FIGURE 68 SYNTHETIC BETAINE DOMINATED THE ASIA-PACIFIC BETAINE MARKET IN 2014 114
FIGURE 69 ASIA-PACIFIC BETAINE MARKET TO BE DOMINATED BY COCAMIDOPROPYL BETAINE IN 2020 115
FIGURE 70 FOOD and BEVERAGES TO WITNESS THE FASTEST GROWTH IN ASIA-PACIFIC FROM 2014 TO 2020 116
FIGURE 71 COSMETICS HELD LARGEST SHARE IN THE CHINESE BETAINE MARKET IN 2014 118
FIGURE 72 COSMETICS TO GROW AT THE FASTEST RATE IN THE AUSTRALIAN BETAINE MARKET BY 2020 119
FIGURE 73 FOOD and BEVERAGES TO WITNESS HIGHEST GROWTH FROM 2014 TO 2020 121
FIGURE 74 COSMETICS LED THE REST OF ASIA-PACIFIC BETAINE MARKET IN 2014 122
FIGURE 75 BRAZIL IS EXPECTED TO DOMINATE THE BETAINE MARKET IN LATIN AMERICA
BY 2020 124
FIGURE 76 SYNTHETIC BETAINE TO LEAD THE LATIN AMERICAN BETAINE MARKET FROM
2014 TO 2020 125
FIGURE 77 COCAMIDOPROPYL BETAINE TO DOMINATE THE LATIN AMERICAN BETAINE MARKET BY 2020 126
FIGURE 78 FOOD and BEVERAGES TO WITNESS THE FASTEST GROWTH IN LATIN AMERICA FROM 2014 TO 2020 128
FIGURE 79 COSMETICS TO DOMINATE THE BRAZIL BETAINE MARKET BY APPLICATION BY 2020 129
FIGURE 80 COSMETICS HELD THE LARGEST SHARE IN BETAINE MARKET IN ARGENTINA
IN 2014 131
FIGURE 81 COSMETICS IS PROJECTED TO BE THE LARGEST APPLICATION SEGMENT IN THE REST OF LATIN AMERICAN COUNTRIES IN 2020 132
FIGURE 82 SOUTH AFRICA IS EXPECTED TO LEAD THE ROW BETAINE MARKET FROM
2014 TO 2020 134
FIGURE 83 SYNTHETIC BETAINE TO BE THE LARGEST BETAINE MARKET IN ROW BY 2020 135
FIGURE 84 COCAMIDOPROPYL BETAINE TO DOMINATE THE ROW BETAINE MARKET BY FORM
BY 2020 136
FIGURE 85 COSMETICS TO LEAD THE ROW BETAINE MARKET BY APPLICATION IN 2020 138
FIGURE 86 COSMETICS TO BE THE LARGEST BETAINE MARKET IN SOUTH AFRICA IN 2020 139
FIGURE 87 COSMETICS TO DOMINATE THE BETAINE MARKET BY APPLICATION IN THE “OTHERS IN ROW” MARKET IN 2020 141
FIGURE 88 KEY COMPANIES PREFERRED PARTNERSHIPS and JOINT VENTURES STRATEGY
(2010-2015) 143
FIGURE 89 INVESTMENTS and EXPANSIONS: THE KEY STRATEGY, 2010-2015 144
FIGURE 90 EUROPE IS THE MOST ACTIVE REGION DURING 2010-2015 144
FIGURE 91 MOST DEVELOPMENTS OBSERVED IN 2015 145
FIGURE 92 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 149
FIGURE 93 ASSOCIATED BRITISH FOODS PLC: COMPANY SNAPSHOT 150
FIGURE 94 BASF SE: COMPANY SNAPSHOT 152

FIGURE 95 E.I. DU PONT DE NEMOURS and COMPANY: COMPANY SNAPSHOT 154
FIGURE 96 NUTRECO N.V.: COMPANY SNAPSHOT 157
FIGURE 97 SOLVAY S.A.: COMPANY SNAPSHOT 159
FIGURE 98 AMERICAN CRYSTAL SUGAR COMPANY: COMPANY SNAPSHOT 164
FIGURE 99 KAO CORPORATION: COMPANY SNAPSHOT 165
FIGURE 100 STEPAN COMPANY: COMPANY SNAPSHOT 167

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