1. Market Research
  2. > Personal Care Market Trends
  3. > Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers

Summary
Personalization offers an important growth area for brands across Food, Drinks and Cosmetics and Toiletries. However, the right Personalization strategy is needed or brands risk personalizing products in a way that will only interest a niche audience. As consumers become overwhelmed and fatigued with the abundance of products presented on retail shelves, manufacturers need to come up with ever more unusual and eye catching products and experiences in order to differentiate themselves. In food and beverage, personalization should be used to offer novelty, such as pushing the boundaries of the extreme and helping consumers make the product their own. In personal care, personalization is more about providing better results; with a third of global consumers feeling that their needs in personal care are not understood, there is an opportunity for manufacturers for further personalization.

Key Findings
- Providing “right-for-me” products and experience currency are some of the most effective ways personalization offers growth opportunities across CPG markets

- 32% of global consumers feel that personal care manufacturers do not fully understand their needs, pointing out to an opportunity for further personalization to target their needs more closely

- When it comes to food and beverage, personalization is mostly about fun and novel experiences, however, when it comes to personal care, it is more about efficacy

- Across all food categories, consumers are the most likely to look for personalization in Dairy and Soy

- In personal care, mass personalization will be especially successful in Skincare and Make-up sectors, motivating over a fifth of their consumption

Synopsis
Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers identifies the key trends driving the demand for mass personalization and shows how to tap into them, especially as this is an important strategy to reach the crucial millennial age group. This will help manufacturers and retailers to launch products that create the “right-for-me” feeling and successfully attract consumers' attention.

What else does this report offer?

- Identifies key consumption motivators behind consumers' desire for personalized products and consumption experiences

- Identifies key target groups and categories

- Explains how to effectively target the desire for individualism in the personal care and food and beverage sectors

- Shows how to use personalization to add value by providing important benefits, such as the desire to maximize personal relationships with friends and family

- Product innovation examples targeting consumers need for individualism - see how market leaders are already targeting this trend

Reasons To Buy
- This report details the seven strategies manufacturers can use to target the new opportunities emerging in food, beverage, and personal care markets due to consumers growing desire for individualism.

- This report shows how to align products with the key need states of the consumers who are looking for tailored products

- Find out what type of personalized products consumers are looking for, why, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

- Product analysis highlights proven product strategies you can adapt to your category before your competitors

Table Of Contents

Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers
Table of Contents
Personalization is a blurred concept
The perception of what personalization means is constantly evolving
Brands should consider personalization to differentiate themselves from competition
Young Adults present a robust target audience for personalization
Consumers want value added and interaction from the products and brands that they buy
Personalization is used as a tool to make shopping more interactive
Consumers are looking for innovations across all categories
Personalization should be used as a tool to offer better value for money
How to use personalization to create novelty in food and drink
Personalization should be used to push the boundaries of the extreme
Personalization allows consumers to feel in control
Personalization is about making something your own
Consumers want products they feel better represent their identity
How to use personalization to maximize efficiency in personal care
Efficacy and maximizing appearance are extremely important for consumers
Novel and fun experiences create emotive connection with the product
The next wave of personalization will make greater use of 3D printing, social media analysis, and quicker and cheaper DNA tests
Appendix

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Personal Care Electricals

Personal Care Electricals

  • $ 8600
  • Industry report
  • December 2016
  • by GlobalData

Summary In 2016, the PCE market has seen steady, but not significant, growth of 2.4%. The hair-styling market is driving growth in 2016, with an increase of 4.4% this year. The PCE market is defined by ...

Organic Personal Care Market Size and Forecast By Product (Skin Care, Hair Care, Oral Care, and Cosmetics), By Region And Trend Analysis From 2014 To 2025

Organic Personal Care Market Size and Forecast By Product (Skin Care, Hair Care, Oral Care, and Cosmetics), By Region And Trend Analysis From 2014 To 2025

  • $ 4950
  • Industry report
  • November 2016
  • by Grand View Research

The global organic personal care market is expected to reach USD 25.11 billion by 2025, according to a new report by Grand View Research, Inc. Growing demand for organic and natural hair care, skin care, ...

North America Personal Care Specialty Ingredients Market Analysis By Product (Active (Surfactant, Emollient, UV Absorbers, Conditioning Polymer, Antimicrobial), Inactive), And Segment Forecasts, 2014 - 2025

North America Personal Care Specialty Ingredients Market Analysis By Product (Active (Surfactant, Emollient, UV Absorbers, Conditioning Polymer, Antimicrobial), Inactive), And Segment Forecasts, 2014 - 2025

  • $ 4950
  • Industry report
  • December 2016
  • by Grand View Research

The north america personal care specialty ingredients market value is anticipated to exceed USD 4.7 billion by 2025, according to a new report by Grand View Research, Inc. The rising consumer responsiveness ...

Global Cosmetic Products Market

December 2016 $ 4500

Download Unlimited Documents from Trusted Public Sources

Cosmetics Markets in the US

  • February 2017
    18 pages
  • Cosmetics  

  • United States  

    North America  

View report >

Cosmetics Industry in Germany

  • February 2017
    2 pages
  • Cosmetics  

  • Germany  

View report >

Lip Make-Up Industry in the US

  • February 2017
    2 pages
  • Lip Make-Up  

    Cosmetics  

  • United States  

    North America  

View report >

Housing Industry

2 months ago

Related Market Segments :

Personal Care
Food

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.