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2015 North American Category Management Report—Wiper Blades

  • October 2015
  • 71 pages
  • Frost & Sullivan
Report ID: 3364522


Table of Contents

2015 North American Category Management Report—Wiper Blades : Premium Beam and Hybrid Blades to Account for up to 70% of Market Revenue

This category management report examines the North American wiper blades aftermarket for passenger cars and light trucks. It delves into aftermarket demand for conventional blades, premium beam and hybrid products, and winter and specialty blades in the United States and Canada as current vehicles in operation are replaced and standard equipment on new vehicles changes. It analyzes unit shipments and revenue forecasts, pricing trends, distribution channels, and market shares for the total aftermarket and by product segment. It concludes with predictions for the aftermarket landscape. The study period is from 2011 to 2021. The base year is 2014, and the forecast period is 2015 to 2021.

Key Findings

Total manufacturer-level revenue will increase from $ Million in 2014 to approximately $ Billion in 2021, with rising sales of higher-priced beam and hybrid blades driving most of this growth.
Two major changes affected the wiper blades aftermarket over the 2011–2013 historical period.
- A sharp decline in 2012 sales because of mild weather
- Replacement of conventional blades with more beam and hybrid lines at leading retail stores

Premium wiper blades (beam and hybrid) now account for more than % of manufacturer-level revenue; Frost & Sullivan expects conventional blades to account for no more than % of aftermarket revenue by 2021.
Auto parts retailers capture the largest share of revenue ( %), but nontraditional automotive distributors such as home improvement stores (e.g., The Home Depot) and warehouse clubs (e.g., Costco) continue to grow in this category.
ITW Global Brands, Bosch Auto Parts, and Trico Products captured % of manufacturer-level revenue, but they could face increasing competition from growing rivals Federal-Mogul, Pylon Manufacturing, Ashland, and Old World Industries.

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