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Hungary Retail Report Q1 016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 64 pages

Includes 3 FREE quarterly updates

BMI View: Hungary's economy has been making a steady recovery over 2014 and 2015, supported in partby growing exports, and this is helping to lower unemployment while boosting household income levels. Asa result, we are expecting steady growth in retail spending for the remainder of our forecast period. While anumber of retail restrictions continue to present new challenges to retailers, the general outlook forHungary's macroeconomic environment remains positive.Hungary's economy has progressed ahead over the past two years, with the country's real output expandingat one of the fastest rates in the EU.

Recovering export markets, increased sustainability of governmentspending and even some of the unconventional measures targeted at companies across a variety ofindustries, all contributed to 3.6% GDP growth during 2014. The International Monetary Fund (IMF) hasalso raised its projection for economic growth in Hungary during 2015 to 3.0% (instead of 2.7%). Positiveeconomic data is therefore providing additional confidence that overall economic activity in the country ispicking up steam. During 2016, growth will slowly slightly to 2.5%, however this would still rank thecountry as one of the fastest growing countries in the EU.

Table Of Contents

Hungary Retail Report Q1 016
BMI Industry View 7
SWOT 9
Retail SWOT 9
Political 11
Economic 12
Industry Forecast 13
Headline Retail Forecast 13
Table: Total Household Spending (Hungary 2012-2019) 13
Table: Retail Sector Spending, % Of Total (Hungary 2012-2019) 14
Table: Headline Retail Sector Spending (Hungary 2012-2019) 16
Retail Sector Forecast 18
Food and Drink 18
Table: Food, Drink and Tobacco Spending (Hungary 2012-2019) 19
Clothing And Footwear 19
Table: Clothing and Footwear Spending (Hungary 2012-2019) 20
Household Goods 20
Table: Household Goods Spending (Hungary 2012-2019) 21
Personal Care 22
Table: Personal Care Spending (Hungary 2012-2019) 22
Household Numbers And Income Forecast 23
Table: Household Income Data (Hungary 2012-2019) 24
Table: Labour Market Data (Hungary 2012-2019) 26
Demographic Forecast 27
Table: Total Population (Hungary 2012-2019) 28
Table: Population: Babies (Hungary 2012-2019) 28
Table: Population: Young Children (Hungary 2012-2019) 29
Table: Population: Children (Hungary 2012-2019) 29
Table: Population: Young Teens and Older Children (Hungary 2012-2019) 29
Table: Population: Young People (Hungary 2012-2019) 30
Table: Population: Older Teenagers (Hungary 2012-2019) 30
Table: Population: 21yrs + (Hungary 2012-2019) 30
Table: Population: Young Adults (Hungary 2012-2019) 31
Table: Population: Middle Aged (Hungary 2012-2019) 31
Table: Population: Urban (Hungary 2012-2019) 31
Macroeconomic Forecasts 32
Economic Analysis 32
Table: Central Europe Underperformer 36
Table: Hungary GDP By Expenditure 40
Industry Risk Reward Ratings 41
Central And Eastern Europe Risk/Reward Index 41
Table: Central And Eastern Europe Retail Risk/Reward Index, Q116 41
Hungary - Risk/Reward Index 43
Rewards 43
Risks 44
Market Overview 45
Competitive Landscape 48
MGR 48
DIY 49
Fashion 49
Glossary 51
Methodology 58
Industry Forecast Methodology 58
Sources 61
Risk/Reward Index Methodology 61
Table: Retail Risk/Reward Index Indicators 62
Table: Weighting Of Indicators 64

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