Table of Contents
The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.
In 2015, digital technologies including the Internet are contributing $78.8 billion to Australias economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.
This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.
This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.
Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.
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