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As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within ...
Due to the fact that Moroccans are not traditional drinkers, many of them not familiar with sweet-flavoured spirits. RTDs/high-strength premixes failed to attract the attention of most Moroccan consumers ...
The craft and premiumisation trends which have positively impacted spirits by stimulating value sales adversely impacted RTD/high-strength premixes in 2015, as the category has been perceived as a less ...