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RTDs/high-strength premixes posted strong growth in 2015, thanks to the wide consumer base, consisting of younger age groups. This growth, however, was slower than the CAGR seen over the review period, ...
Due to the fact that Moroccans are not traditional drinkers, many of them not familiar with sweet-flavoured spirits. RTDs/high-strength premixes failed to attract the attention of most Moroccan consumers ...
Consumers showed growing interest in RTDs/high-strength premixes in 2015 and the category performed positively through both the on- and off-trade channels. Category growth was driven by a couple of factors. ...