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Indian Advertising Market Report & Forecast 2016-2020

  • 98 pages, published in March 2016
  • By International Market Analysis Research and Consult
  • Report Number: 3366200

Summary

Table of Contents

IMARC’s new report entitled “Indian Advertising Market Report & Forecast 2016-2020” is the second edition of our highly acclaimed publication. This study provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Aspects Analyzed:

Understanding the Indian advertising market

Focus of the Analysis:

Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Television advertising market

Focus of the analysis:

An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Print advertising market

Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Internet/On-line advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Mobile advertising market

Focus of the analysis:

An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Outdoor advertising market

Focus of the analysis:

An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Information Sources:

Information has been sourced from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephone interviews with industry experts.
Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

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