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Global Advertising Market Report & Forecast 2016-2021

  • February 2016
  • -
  • International Market Analysis Research and Consult
  • -
  • 82 pages

IMARC’s latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market

Focus of the analysis:

An overview of the television industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market

Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry
Radio listenership
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market

Focus of the analysis:

An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market

Focus of the analysis:

An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment

Table Of Contents

Global Advertising Market Report and Forecast 2016-2021
1 Executive Summary
2 Introduction to the Global Advertising Market
2.1 Current and Historical Market Trends
2.2 Performance of Various Segments
2.3 Performance of Various Regions
2.4 Key Players and their Market Shares
2.5 Market Forecast
3 Global Advertising Market: Industry Performance
3.1 Global Television Advertising Market
3.1.1 Current and Historical Market Trends
3.1.2 Performance of Various Segments in Television Advertising
3.1.3 Performance of Various Regions in Television Advertising
3.1.4 Contribution of Major Industries in Television Advertising Market
3.1.5 Market Forecast
3.2 Global Print Advertising Market
3.2.1 Current and Historical Market Trends
3.2.2 Newspaper Advertising Market
3.2.2.1 Current and Historical Market Trends
3.2.2.2 Major Newspapers: Performance by Readership
3.2.2.3 Market Forecast
3.2.3 Magazine Advertising
3.2.3.1 Current and Historical Market Trends
3.2.3.2 Major Magazines: Performance By Readership
3.2.3.3 Market Forecast
3.2.4 Contribution of Major Industries in Print Advertising Market
3.2.5 Market Forecast
3.3 Global Radio Advertising Market
3.3.1 Current and Historical Trends
3.3.2 Global Radio Advertising Market: Performance by Region
3.3.3 Contribution of Major Industries in Radio Advertising Market
3.3.4 Market Forecast
3.4 Global Outdoor Advertising Market
3.4.1 Current and Historical Trends
3.4.2 Performance by Region
3.4.3 Performance of Various Segments
3.4.4 Contribution of Major Industries in Outdoor Advertising Market
3.4.5 Market Forecast
3.5 Global Internet Advertising Market
3.5.1 Current and Historical Trends
3.5.2 Performance of Various Regions
3.5.3 Search Advertising Market
3.5.3.1 Current and Historical Trends
3.5.3.2 Market Forecast
3.5.4 Display Advertising Market
3.5.4.1 Current and Historical Trends
3.5.4.2 Market Forecast
3.5.5 Classified Advertising Market
3.5.5.1 Current and Historical Trends
3.5.5.2 Market Forecast
3.5.6 Video Advertising Market
3.5.6.1 Current and Historical Trends
3.5.6.2 Market Forecast
3.5.7 Contribution of Major Industries in Internet Advertising Market
3.5.8 Most Visited Websites
3.5.9 Market Forecast
3.6 Global Mobile Advertising Market
3.6.1 Current and Historical Trends
3.6.2 Performance of Various Regions
3.6.3 Contribution of Major Industries in Mobile Advertising Market
3.6.4 Market Forecast
3.7 Global Cinema Advertising Market
3.7.1 Current and Historical Trends
3.7.2 Performance of Various Regions
3.7.3 Contribution of Major Industries in Cinema Advertising Market
3.7.4 Market Forecast
4 Global Advertising Market: Industry Analysis
4.1 Strengths
4.2 Weaknesses:
4.3 Opportunities
4.4 Threats
5 Global Advertising Market: Top Players
5.1 WPP Group PLC
5.2 Omnicom Group
5.3 Publicis Groupe
5.4 Interpublic Group of Companies
5.5 Dentsu

List of Figures

Figure 2 1: Global: Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 2 2: Global: Advertising Market: Breakup by Segment (in %), 2015
Figure 2 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2008 and 2015
Figure 2 4: Global: Advertising Market: Regional Breakup (in %), 2015
Figure 2 5: Global: Advertising Market: Share of Key Players (in %), 2015
Figure 2 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 2 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2021
Figure 2 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2021
Figure 3 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 2: Global: Television Advertising Market: Breakup by Segment (in %), 2015
Figure 3 3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2015
Figure 3 4: Global: Television Advertising Market: Regional Breakup (in %), 2015
Figure 3 5: Global: Television Advertising Market: Breakup by Industries (in %), 2015
Figure 3 6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2016- 2021
Figure 3 7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
Figure 3 8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 9: Global: Print Advertising Market: Breakup by Segment (in %), 2008-2015
Figure 3 10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 and 2014
Figure 3 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2014
Figure 3 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 and 2014
Figure 3 16: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 3 17: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2016-2021
Figure 3 18: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 3 19: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 20: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2016-2021
Figure 3 21: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 22: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2015and 2021
Figure 3 23: Global: Radio Advertising Market: Regional Breakup (in %), 2015
Figure 3 24: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 25: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 26: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 27: Global: Outdoor Advertising Market: Regional Breakup by Value, 2015 and 2021
Figure 3 28: Global: Outdoor Advertising Market: Breakup by Region (in %), 2015
Figure 3 29: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2015
Figure 3 30: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2015
Figure 3 31: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 32: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 33: Global: Internet Advertising Market: Breakup by Segment (in %), 2015
Figure 3 34: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 and 2021
Figure 3 35: Global: Internet Advertising Market: Regional Breakup (in %), 2015
Figure 3 36: Global: Search Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 37: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 38: Global: Display Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 39: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 40: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 41: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 42: Global: Video Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 43: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 44: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 45: Global: Internet Advertising Market: Most Visited Websites
Figure 3 46: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 47: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 48: Global: Mobile Advertising Market: Breakup by Segment (in %), 2015
Figure 3 49: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 and 2021
Figure 3 50: Global: Mobile Advertising Market: Regional Breakup (in %), 2015
Figure 3 51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 52: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 53: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 54: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 and 2021
Figure 3 55: Global: Cinema Advertising Market: Regional Breakup (in %), 2015
Figure 3 56: Global: Cinema Advertising Market: Breakup by Industries (in %)
Figure 3 57: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021

List of Tables

Table 1 1: Global - Advertising Market - Performance of Various Segments, (in US$ Billion), 2008-2015
Table 1 2: Global - Advertising Market Forecast - Performance of Various Segments, (in US$ Billion), 2016-2021

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