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Global Advertising Market Report & Forecast 2016-2021

  • February 2016
  • -
  • International Market Analysis Research and Consult
  • -
  • 82 pages

Summary

Table of Contents

IMARC’s latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market

Focus of the analysis:

An overview of the television industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market

Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry
Radio listenership
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market

Focus of the analysis:

An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market

Focus of the analysis:

An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment

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