1. Market Research
  2. > Luxury Goods Market Trends
  3. > Defining the Mass Affluent for Insurers

Defining the Mass Affluent for Insurers

  • March 2015
  • -
  • GlobalData
  • -
  • 30 pages

Summary
There is a common perception that mass affluent individuals can simply be identified through income and asset levels. Our analysis challenges this perception and asserts that a range of parameters can and should be identified according to the institution's business strategy, a clearly defined target client, the institution's ability to serve, and the assessed profitability of the approach.


Synopsis
- Take a step back and consider the mass affluent consumer as a whole.
- Consider aspects of their lifestyle, consumption, and needs you can engage with in order to start a relationship and offer a service or product.

Reasons To Buy
- How do I define who the mass affluent are?
- Can I provide a proposition that is attractive to this segment?
- Can I make money from serving mass affluent consumers?
- How do I build my proposition over the longer term to meet the needs of the mass affluent?

Key Highlights
We recommend a balanced scorecard approach to provide a measure of the attributes, ability to serve, and profitability of a segment. Any preliminary segmentation can subsequently be adjusted such that it better fits your business vision or profitability objectives.

Through profiling the characteristics of this segment, this approach will enable each provider to understand the needs of this group and therefore build a proposition to serve them.

Table Of Contents

Defining the Mass Affluent for Insurers

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Sports Car Markets in China

Sports Car Markets in China

  • $ 4000
  • Industry report
  • November 2016
  • by Asia Market Information & Development Company

China’s demand for Sports Car has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which ...

Global Personal Luxury Goods Market 2017-2021

Global Personal Luxury Goods Market 2017-2021

  • $ 3500
  • Industry report
  • February 2017
  • by Infiniti Research Limited

About Personal Luxury Goods The global personal luxury goods market has been registering positive growth over the last few years and is shaping up to become one of the top competitive markets at a global ...

Demand Analysis for Luxury Cars in Africa

Demand Analysis for Luxury Cars in Africa

  • $ 3000
  • Industry report
  • October 2016
  • by Frost & Sullivan

Luxury Cars Surge in African Automotive Markets As demand for premium and luxury cars increases in Africa’s major automotive markets, understanding the trends, geographies, and factors impacting sales ...

Western Europe: Caviar Market

November 2016 $ 1979

European Union: Caviar Market

November 2016 $ 1979

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.