1. Market Research
  2. > Luxury Goods Market Trends
  3. > HSBC Advance Case Study

HSBC Advance Case Study

  • June 2015
  • -
  • GlobalData
  • -
  • 27 pages

Summary
Banks need to stand out and persuade customers that they have made the right choice in trusting them with their finances. This is key among the mass affluent. With the widespread recognition that the mass affluent are an attractive target segment, HSBC stands to benefit from its well-defined proposition.


Synopsis
- Understand the HSBC Advance proposition and what it offers to customers.
- Find out which features of the HSBC Advance offering make it attractive to the mass affluent.
- Discover what banks can do to meet the needs of and attract the mass affluent.

Reasons To Buy
- How can you position a bank account to make it attractive to affluent consumers?
- How has HSBC been successful in attracting affluent consumers?
- How could banks go further and be innovative to better serve this segment?

Key Highlights
Mass affluent consumers provide greater potential for revenue generation.

HSBC Advance fits neatly between the bank's mass market and HNW offerings.

HSBC builds trust with its customers. Engaging the customer based on their needs early on in the relationship is critical. HSBC provides expert and specialist knowledge, backed by a longstanding brand.

Table Of Contents

HSBC Advance Case Study

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Sports Car Markets in China

Sports Car Markets in China

  • $ 4000
  • Industry report
  • November 2016
  • by Asia Market Information & Development Company

China’s demand for Sports Car has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which ...

Global Personal Luxury Goods Market 2017-2021

Global Personal Luxury Goods Market 2017-2021

  • $ 3500
  • Industry report
  • February 2017
  • by Infiniti Research Limited

About Personal Luxury Goods The global personal luxury goods market has been registering positive growth over the last few years and is shaping up to become one of the top competitive markets at a global ...

Demand Analysis for Luxury Cars in Africa

Demand Analysis for Luxury Cars in Africa

  • $ 3000
  • Industry report
  • October 2016
  • by Frost & Sullivan

Luxury Cars Surge in African Automotive Markets As demand for premium and luxury cars increases in Africa’s major automotive markets, understanding the trends, geographies, and factors impacting sales ...

Western Europe: Caviar Market

November 2016 $ 1979

European Union: Caviar Market

November 2016 $ 1979

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.