1. Market Research
  2. > Financial Services
  3. > Insurance
  4. > Property Insurance Market Trends
  5. > UK Household Insurance: Distribution and Marketing

UK Household Insurance: Distribution and Marketing

  • February 2016
  • -
  • GlobalData
  • -
  • 69 pages

Summary

Table of Contents

Search Inside

Summary
Household insurance is an optional personal lines product that customers purchase in order to protect their properties and contents against accidental damage. Home insurance can be bought in two parts - buildings insurance and contents insurance. Customers can choose either one or both of these based on their needs. Buildings cover insures the customer's bricks and mortar for events such as fire and weather damage, while contents cover is designed to protect the policy holder's belongings against incidents including theft, damage, and loss. Customers also have the option of purchasing a combined policy, which in some cases can be cheaper than buying two separate products.

Key Findings
- Aggregators remain a popular channel, but the majority of household insurance customers prefer to purchase directly from an insurer.

- Arranging cover over the phone and internet are the top two methods used across all of the distribution channels.

- Direct mail is the most prominent advertising and marketing medium used by home insurers.

Synopsis
Verdict Financial's “UK Household Insurance: Distribution and Marketing” explores consumer purchasing behavior and how it is developing within the three home markets: contents, buildings, and combined. This report discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are also highlighted, as well as the key factors that will affect the home insurance market over the coming years.

Reasons To Buy
- To understand consumer purchasing decisions and understand how these will influence product distribution in the market over the coming years.

- To improve customer engagement by recognizing what is most important to policy holders and how insurers can adapt their products and services to meet their needs.

- To discover the top providers of home insurance and how the rankings have changed over the last three years.

- Adapt your distribution strategy to ensure it aligns with customer purchasing habits and behaviors.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
UK Household Insurance: Distribution and Marketing 2016

UK Household Insurance: Distribution and Marketing 2016

  • $ 1295
  • Industry report
  • December 2016
  • by GlobalData

Summary The direct channel remains the preferred way to purchase home insurance and has gained market share across all three products (contents, buildings, and combined) in 2016. The banking channel is ...

UK Household Insurance: Market Dynamics and Opportunities

UK Household Insurance: Market Dynamics and Opportunities

  • $ 3450
  • Industry report
  • September 2016
  • by GlobalData

Summary Soft market conditions endure in a UK household insurance market with high levels of competition and capacity, and a continuing shift in customer buying habits. Despite this, the market continues ...

UK Household Insurance: Competitor Dynamics

UK Household Insurance: Competitor Dynamics

  • $ 1295
  • Industry report
  • September 2016
  • by GlobalData

Summary The UK household insurance market is a highly competitive market. Insurers that can control their costs are able to deliver profitable books even in soft market conditions, with rates reducing ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.