1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising Strategies in UK Retail Banking

Advertising Strategies in UK Retail Banking

  • September 2013
  • -
  • Verdict Financial
  • -
  • 29 pages

The retail banking industry is highly competitive; it is difficult to stand out from the clutter of brands offering identical banking services and products. To succeed, a brand must effectively differentiate itself. An integrated and targeted marketing plan is critical for success, and advertising will continue to play a key role.

- Learn about the key trends in advertising and marketing in the banking industry.
- Utilize strategies to improve the effectiveness of your marketing.
- Understand customer behavior and attitudes towards online and mobile banking advertising.
- Discover how providers are aligning their advertising with their strategic objectives.

Reasons To Buy
- What strategies do banks need to adopt to be more successful in marketing?
- What trends will influence the future of advertising in banking?
- How will changes in consumer behavior and attitudes affect advertising?
- Which advertising channels will offer the best opportunities in the future?

Key Highlights
Providers need to increase the focus on advertising through digital channels. As more customers go digital, the audience for marketing on online and mobile channels continues to grow, increasing the opportunity for marketers. Marketing on digital channels will become particularly important if customers' branch visits continue to decline.

In order to increase sales, banks need a 360-degree view of their customers' financial situations in order to deliver personalized and relevant marketing material. Big data can provide information on consumer behavior but it does not provide the insight into motivations and attitudes required for customer engagement and satisfaction.

Using celebrities as brand ambassadors can humanize and boost the popularity of an organization. Marketers in other industries have demonstrated that celebrity ambassadors can assist in improving brand awareness, brand equity, and even financial returns. Santander has pioneered in the UK by using celebrities in its marketing.

Table Of Contents

Advertising Strategies in UK Retail Banking

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

  • $ 5750
  • Industry report
  • July 2016
  • by IDATE

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020. - ...

World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Mobile Advertising - Global Market Outlook (2016-2022)

Mobile Advertising - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • August 2016
  • by Stratistics MRC

According to Stratistics MRC, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and ...


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.