1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Payments Market Trends
  5. > Mobile Proximity Payments: Key Challenges and Lessons

Mobile Proximity Payments: Key Challenges and Lessons

  • November 2013
  • -
  • Verdict Financial
  • -
  • 48 pages

Summary
NFC and Cloud-based mobile proximity payment services show considerable potential in making mobile payments at the POS a reality. It is, however, unclear which technology or form of mobile proximity payment ultimately stands to become the industry standard. This report explores the key demand- and supply-side challenges and lessons mobile proximity payment providers.


Synopsis
- Plan your strategy by understanding the key challenges facing the mobile proximity payments space using Verdict Financial's objective insights.
- Understand the importance of consumer-centric service design, and why there is a strong need for a common industry standard.
- Gain insight into what Visa and MasterCard are doing to encourage and guide development within this space
- See how PayPal is leading the way in product design, and where this leaves NFC-based services.

Reasons To Buy
- How have merchants and consumers reacted to mobile payments at the POS? How can I get them to adopt mobile proximity payments?
- What are the key challenges facing the mobile proximity payments market? What can be done to tackle them?
- What mobile proximity payments products are on the market? What key lessons do they highlight for future players?

Key Highlights
With consumers growing increasingly comfortable with the current POS environment, and the adoption of mobile proximity payments requires a shift in consumer behavior, payment providers will need to employ strategies that build lasting consumer confidence and familiarity with mobile proximity payments for any substantial uptake to be observed.

For merchants, the acceptance of mobile payments at the POS is not a straightforward process. Not only are mobile proximity payments a costly investment, but the variety of forms in which they have emerged has meant that merchants will need to carefully consider which form is most appropriate to adopt based on their business needs.

At present, the two biggest challenges facing the market are the lack of a common industry standard, and the technological and infrastructural limitations regarding the implementation and use of the two main forms of mobile proximity payments - NFC and Cloud.

Table Of Contents

Mobile Proximity Payments: Key Challenges and Lessons

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Asia-Pacific Mobile Payments

Asia-Pacific Mobile Payments

  • $ 4950
  • Industry report
  • September 2016
  • by Frost & Sullivan

Spearheading Cashless Societies Countries within Asia-Pacific are trying to go cashless; mobile payment has been identified as an ideal solution to spearhead the transformation from cash-based to cashless ...

Mobile Wallet Market Analysis By Product (Proximity And Remote), By Application (Retail, Vending Machine, Public Transportation And Restaurants) And Segment Forecasts Till 2024

Mobile Wallet Market Analysis By Product (Proximity And Remote), By Application (Retail, Vending Machine, Public Transportation And Restaurants) And Segment Forecasts Till 2024

  • $ 4950
  • Industry report
  • October 2016
  • by Grand View Research

The global mobile wallet market is expected to reach USD 7,581.91 billion by 2024, according to a new report by Grand View Research, Inc. Growing mobile penetration with improved payment infrastructure ...

U.K. Consumer Banking Survey: Digital Interaction is the Key to Growth

U.K. Consumer Banking Survey: Digital Interaction is the Key to Growth

  • $ 3960
  • Industry report
  • November 2016
  • by IDC

This IDC Financial Insights Perspective analyzes the results of the online survey of U.K. consumers of retail banking services, customers of the high street banks, plus a smaller sample of building society ...


ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.