1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Payment Card Loyalty: Defining the Market

Payment Card Loyalty: Defining the Market

  • January 2014
  • -
  • Verdict Financial
  • -
  • 29 pages

New business models are emerging in the loyalty space, leading to renewed interest in the market. It is therefore of critical importance for players to understand the market and how it is likely to change over the coming years. Loyalty programs are heavily entrenched in mature payment card markets globally due to consumer expectations, and the loyalty model is unlikely to be replaced.

- Gain an understanding of the existing and emerging models of payment card loyalty, and their strengths and weaknesses
- View the development of card loyalty programs across the various markets and how these markets are likely to continue to develop.
- Take advantage of Verdict Financial's insight into the dominant strategies in the loyalty space.

Reasons To Buy
- What are the major strategies in use in the Loyalty market currently, and how can they be most effectively leveraged?
- How can the loyalty market be expected to change over the coming years?
- How do loyalty schemes achieve their aims, and how can the effectiveness of these methods be maximized?

Key Highlights
Card loyalty programs have five key aims: customer acquisition, customer retention, increasing card usage, and the collection of card data, along with boosting brand warmth. Loyalty programs must balance all of these aims to succeed.

The features of loyalty schemes depend on the level of maturity in the loyalty market concerned, which varies by country. The most mature countries are characterized by a drive towards maximized efficiency of loyalty programs to offset the costs of administering these programs.

Consumers have become used to loyalty programs and have come to expect these programs from card issuers. This is unlikely to change, regardless of the actual effect of loyalty on the aims as outlined above. Issuers have little choice but to offer these schemes, and must do so in the most efficient way possible.

Table Of Contents

Payment Card Loyalty: Defining the Market

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

  • $ 5 750
  • Industry report
  • July 2016
  • by IDATE

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020. - ...

World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4 600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Mobile Advertising - Global Market Outlook (2016-2022)

Mobile Advertising - Global Market Outlook (2016-2022)

  • $ 4 157
  • Industry report
  • August 2016
  • by Stratistics MRC

According to Stratistics MRC, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and ...


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.