1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Payments Market Trends
  5. > Competitive Dynamics in the US Payment Card Market

Competitive Dynamics in the US Payment Card Market

  • May 2014
  • -
  • GlobalData
  • -
  • 45 pages

Summary
The saturated cards market in the US has led to issuers managing large portfolios of cards, and therefore to competition on numerous fronts for a dwindling source of income restricted by regulation. Issuers are faced with the challenge of maintaining profitable cards portfolios while remaining competitive in the saturated market.


Synopsis
- Gain an improved understanding of the dynamics currently affecting competitors in the US cards market.
- View key metrics for each of the major issuers in the pay now and pay later cards markets.
- Use Verdict Financial's in-depth analysis of the strategies being employed by US card issuers to inform your strategy.
- Benefit from strategic recommendations informed by Verdict Financial's extensive market research.

Reasons To Buy
- Have the major card issuers changed market share significantly?
- How are competitors in the market reacting to disruptive changes including EMV and regulations?
- What are the successful strategies being used to acquire and retain customers, and why are they successful?
- How can issuers in the US protect their revenue streams while maintaining attractive product portfolios?

Key Highlights
The wide range of co-brand and specialty credit cards have proved unsustainable for some small issuers. Competition will force many issuers to focus their card lines, in spite of the high earning potential of these types of cards remaining solid.

Mass market loyalty has been pared down since 2008, although premium loyalty schemes aimed at high earners are going strong. New techniques such as card-linked offers can help issuers target the mass market with schemes that can generate lasting consumer loyalty for lower costs than purely financial rewards such as cashback.

Prepaid is no longer a short-term income source. Fees have been reined in tightly by competition, and prepaid issuers will now have to compete with versatile products such as Bluebird, which is positioned as a viable alternative to a checking account. Prepaid is therefore also emerging as a threat to debit card issuers.

Table Of Contents

Competitive Dynamics in the US Payment Card Market

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Top 10 Telecom Technologies - Forecast to 2021

Top 10 Telecom Technologies - Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Reduction in queuing & transaction time and increased convenience in making low value payments are driving the contactless payment market” The contactless payment market is estimated to grow from ...

Bitcoin Payments Ecosystem Analysis : Business Models, Strategies and Opportunities - Forecast (2017-2022)

Bitcoin Payments Ecosystem Analysis : Business Models, Strategies and Opportunities - Forecast (2017-2022)

  • $ 5250
  • Industry report
  • January 2017
  • by Industry ARC

Bitcoin is an experimental digital currency and also called as cryptocurrency. This digital currency enables instant peer to peer transactions, worldwide payments with very low or zero processing fees. ...

Global Market Study on Mobile Payment Transaction: Booming E-Commerce Industry Primary Factor Boosting Market Growth

Global Market Study on Mobile Payment Transaction: Booming E-Commerce Industry Primary Factor Boosting Market Growth

  • $ 4900
  • Industry report
  • December 2016
  • by Persistence Market Research

This Persistence Market Research report examines the Global mobile payment transaction market for the period 2015- 2020. The primary objective is to offer updates on the advancement in mobile applications ...

Atm Markets In China

February 2017 $ 4000

Download Unlimited Documents from Trusted Public Sources

Payments Industry in New Zealand

  • February 2017
    2 pages
  • Payments  

  • New Zealand  

View report >

Payments Industry in the US

  • February 2017
    7 pages
  • Payments  

  • United States  

View report >

Global Payments Markets

  • February 2017
    2 pages
  • Payments  

    Mobile Payment  

  • World  

    United States  

View report >

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.