1. Market Research
  2. > Internet Business
  3. > Content Provider Market Trends

Engaging Children With Banking

  • February 2014
  • 27 pages
  • GlobalData
Report ID: 3375936

Summary

Summary
Engaging with the youth market is vital, and will help banks to meet several key objectives. These include repairing their reputations, shaping the next generation of banking users, and promoting desirable financial behavior among consumers.


Synopsis
- Discover what strategies are needed to acquire and retain young consumers.
- Learn from the examples of key providers that have built a competitive advantage for themselves in the youth market.
- Understand how behavioral trends among children will affect how banks need to engage with them.

Reasons To Buy
- What channel strategy should you employ to engage most effectively with children?
- What techniques should you use to make your youth propositions more appealing and boost acquisition and loyalty rates?
- What are the best ways to win over the parents of children and teenagers?

Key Highlights
Today's children are completely at home in the digital world, and banks need to accommodate this reality by providing rich online content that uses social media, gamification techniques, and video in order to capture the interest of children.

Young adults in particular struggle to effectively manage their finances. This means there is an opportunity for banks to create financial literacy programs for use in schools that will educate the next generation of banking consumers. The best schemes comprise lesson plans, quizzes, and games to maintain the interest of school children.

Several websites now enable parents to collaborate with their children's finances by operating “virtual” bank accounts. These accounts allow parents to monitor and control pocket money, and make it easier for them to teach their children about saving and spending.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Pay TV Revenue Forecasts

  • $ 2329
  • Industry report
  • May 2017
  • by Digital TV Research

Global pay TV revenues will peak in 2017 at $202.32 billion. However, no rapid decline will take place after 2017 as revenues will still be as high as $199.73 billion in 2022. The Global Pay TV Revenue ...

Global Pay TV Operator Forecasts

  • $ 2329
  • Industry report
  • May 2017
  • by Digital TV Research

Pay TV subscriptions for the 522 operators with 758 platforms [144 digital cable, 128 analog cable, 292 satellite, 128 IPTV and 66 DTT] across 135 countries covered in this report will increase from a ...

Western Europe Pay TV Forecasts

  • $ 1553
  • Industry report
  • May 2017
  • by Digital TV Research

Western Europe will avoid the curse of cord-cutting – at least for the next five years, according to the Western Europe Pay TV Forecasts report. The Western European pay TV market is mature, but, unlike ...

Latin America Pay Tv Forecasts

March 2017 $ 1553

Netflix Forecasts

June 2017 $ 971

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.