1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Private Banking Market Trends
  5. > Targeting the UK Mass Affluent

Targeting the UK Mass Affluent

  • March 2014
  • -
  • GlobalData
  • -
  • 28 pages

Summary
Financial services providers are under pressure from shareholders to increase growth and profitability despite a tougher regulatory climate and a fragile macro economy. The mass affluent segment demands more complex offerings compared to the mass market. However, although additional resources are required per customer, the margins available make this customer segment valuable.


Synopsis
- Discover the size of the mass affluent opportunity.
- Sculpt products and services to align with the specific needs of mass affluents.
- Understand how the needs of the 'Aspirationals' (£50k-150k) differ from the needs of the 'Affluents' (£150k-£500k).
- Learn how financial institutions can improve their mass affluent propositions.

Reasons To Buy
- What is the market opportunity for UK mass affluents?
- What are the specific attitudes and behaviors of UK mass affluent when compared to the mass market?
- What strategies should financial institutions implement to acquire new and keep existing mass affluent customer?

Key Highlights
Mass affluents are highly differentiated, ranging from high-income earners with little accumulated wealth to those that have portfolios more in line with what is found in the private banking. Tiers of graduated programs help ensure appropriate levels of relationship development for a diverse client.

Banks need to tailor the focus of their service to suit the specific needs of sub-segments. For customers at the lower end of the mass affluent market, it may be appropriate to promote the service as exclusive retail banking. For very wealthy customers it may be more appropriate to market the bank's wealth management services.

Identification of future mass affluent consumers is key. If a bank can identify customers who are likely to become mass affluents in the near future, it can offer a graduated or tiered premier service to deepen the relationship at an early stage.

Table Of Contents

Targeting the UK Mass Affluent

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Discretionary Asset Management: HNW Demand and Drivers

Discretionary Asset Management: HNW Demand and Drivers

  • $ 5250
  • Industry report
  • November 2016
  • by GlobalData

Summary Globally over half of HNW investment portfolios are placed in discretionary mandates. However, the uptake of these services differs by country. While wealth managers in developed economies such ...

2017: Trends to Watch in Global Wealth Management

2017: Trends to Watch in Global Wealth Management

  • $ 5250
  • Industry report
  • December 2016
  • by GlobalData

Summary The wealth management industry has been undergoing transformation since the financial crisis, and 2017 will be another year marked with changes to business models and the way providers interact ...

Malaysia Wealth Report 2016

Malaysia Wealth Report 2016

  • $ 4995
  • Industry report
  • October 2016
  • by GlobalData

Synopsis This report is the result of WealthInsight’s extensive research covering the high net worth individual (HNWI) population and wealth management market in Malaysia. Summary This report reviews ...

Russia Wealth Report 2016

November 2016 $ 4995

Singapore Wealth Report 2016

December 2016 $ 4995

China Wealth Report 2016

November 2016 $ 4995

Hnwi Asset Allocation 2020

October 2016 $ 3800

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.