1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Private Banking Market Trends

Targeting the UK Mass Affluent

  • March 2014
  • 28 pages
  • GlobalData
Report ID: 3375939

Summary

Summary
Financial services providers are under pressure from shareholders to increase growth and profitability despite a tougher regulatory climate and a fragile macro economy. The mass affluent segment demands more complex offerings compared to the mass market. However, although additional resources are required per customer, the margins available make this customer segment valuable.


Synopsis
- Discover the size of the mass affluent opportunity.
- Sculpt products and services to align with the specific needs of mass affluents.
- Understand how the needs of the 'Aspirationals' (£50k-150k) differ from the needs of the 'Affluents' (£150k-£500k).
- Learn how financial institutions can improve their mass affluent propositions.

Reasons To Buy
- What is the market opportunity for UK mass affluents?
- What are the specific attitudes and behaviors of UK mass affluent when compared to the mass market?
- What strategies should financial institutions implement to acquire new and keep existing mass affluent customer?

Key Highlights
Mass affluents are highly differentiated, ranging from high-income earners with little accumulated wealth to those that have portfolios more in line with what is found in the private banking. Tiers of graduated programs help ensure appropriate levels of relationship development for a diverse client.

Banks need to tailor the focus of their service to suit the specific needs of sub-segments. For customers at the lower end of the mass affluent market, it may be appropriate to promote the service as exclusive retail banking. For very wealthy customers it may be more appropriate to market the bank's wealth management services.

Identification of future mass affluent consumers is key. If a bank can identify customers who are likely to become mass affluents in the near future, it can offer a graduated or tiered premier service to deepen the relationship at an early stage.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

HNW Offshore Investment: Drivers and Motivations 2017

  • $ 5250
  • Industry report
  • April 2017
  • by GlobalData

HNW Offshore Investment: Drivers and Motivations 2017 Summary At a global level, 18.7% of HNW wealth is invested outside one’s country of residence. Almost a quarter of these assets are offshored fo ...

Advisory Asset Management: HNW Demand and Drivers

  • $ 5250
  • Industry report
  • March 2017
  • by GlobalData

Advisory Asset Management: HNW Demand and Drivers Summary Globally over 25% of HNW individual’s portfolio is invested via advisory services, with markets in Asia Pacific displaying the strongest affinity ...

Wealth in Germany: HNW Investors 2017

  • $ 3450
  • Industry report
  • March 2017
  • by GlobalData

Wealth in Germany: HNW Investors 2017 Summary "Wealth in Germany: HNW Investors 2017" analyzes the investing preferences and portfolio allocation of German HNW investors. The report is based on our proprietary ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.