1. Market Research
  2. > Financial Services
  3. > Banking
  4. > Retail Banking Market Trends

Mobile Bankers: Attitudes, Behaviors, and Needs

  • March 2014
  • 27 pages
  • GlobalData
Report ID: 3375940

Summary

Table of Contents

Summary
Mobile banking is proving immensely popular with consumers. The heaviest users of this channel form a highly engaged and profitable consumer segment. However, they have very demanding needs, and providers will have to work hard to retain their loyalty.


Synopsis
- Learn how mobile bankers compare to other consumers with respect to age, income, and product holding.
- Understand how mobile bankers behave and what factors are driving their behavior.
- Discover what specific needs mobile bankers have and what actions banks can take to meet those needs.

Reasons To Buy
- Why are mobile bankers such an important consumer segment to target and nurture?
- What factors matter the most to mobile bankers when considering potential providers?
- What products and services will mobile bankers find the most useful and helpful?

Key Highlights
Mobile banking enthusiasts are much younger than the general population. They are also higher-than-average earners, and hold more financial products, making them a highly profitable segment for banks to acquire and service. This segment has the potential to generate strong product sales and a high return on investment.

Although mobile bankers are significantly more satisfied with their bank than non-mobile users, they are far less loyal, having proved much more likely to have switched provider in the previous 12 months. They are far less tolerant of poor service and uncompetitive fees.

Mobile bankers have much more difficulty than average with managing their finances and keeping track of their money. Banks should respond by offering personal financial management tools that highlight significant expenditures, proactively make tailored recommendations, and allow users to interact with advisors and other consumers.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

UK Savings: 2016 Review, Forecasts and Future Opportunities

  • $ 5250
  • Industry report
  • January 2017
  • by GlobalData

Summary Retail deposits for 2016 are expected to be 6% higher than in 2015. However, market conditions over the next few years are predicted to dampen prospects for future growth. UK retail deposits will ...

2017: Key Trends in Retail Banking

  • $ 5250
  • Industry report
  • January 2017
  • by GlobalData

2017: Key Trends in Retail Banking Summary Threat posed by the commoditization of banking in terms of pressures on margins and reduced customer loyalty is constantly growing. However, data analytics will ...

Global Blockchain Technology - Advanced Technologies

  • $ 4950
  • Industry report
  • January 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Blockchain Technology in US$ Thousand. Blockchain Technology Types analyzed for the global market include Hybrid Blockchain, Private Blockchain, and Public ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.