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  5. > What Consumers Want: Personal Loans - Product, Provider, and Channel Positioning

Summary
This interactive interface focuses on the important questions concerning consumers' attitudes regarding personal loans. Consumer preferences on product, provider, and channel are all covered to ensure that the user knows what consumers want from a personal loan. The dashboard enables cross-comparison across 23 key countries, broken down by demographic groups.


Synopsis
- This graphical and interactive interface allows the user to speed up their analysis of consumers' attitudes regarding personal loans.
- Gain a deeper insight into the country of your interest with detailed country-level data across age, income, asset band, and provider.
- Assess the consumer preferences for personal loans across countries and demographics to identify key strategic areas for expansion.

Reasons To Buy
- What features do consumers consider to be vital in a personal loan?
- What would consumers' ideal personal loan look like?
- What attributes do consumers look for in a personal loan provider?
- How does the preferred channel for opening personal loans vary between consumer segments?

Key Highlights
Competitive interest rates is the single most sought-after feature of a personal loan for consumers.

The majority of global consumers still prefer to use the face-to-face channel when researching or applying for a personal loan.

The majority of global consumers chose the provider that offers the best product, although there is a significant segment that choose a personal loan provider because of an existing relationship.

Table Of Contents

What Consumers Want: Personal Loans - Product, Provider, and Channel Positioning

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ref:plp2014

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