1. Market Research
  2. > Internet Business Market Trends
  3. > The State of Drinks Industry Social Media

The State of Drinks Industry Social Media

  • October 2015
  • -
  • Just-Drinks/IWSR
  • -
  • 28 pages

Summary

Table of Contents

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability to create direct connections with drinks consumers is one not to be squandered.


Social media is now at a maturity level where best practice can now be established; the major networks are firmly in place, obsolete networks have faded away, and niche social networks have emerged to fill the gaps. Marketers are now able to be far more confident in their decision to allocate budget and resource to social media as part of their communications mix.


This report eschews the usual format of taking each social network one-by-one and explaining how they work. Instead, it focuses specifically on how alcoholic and non-alcoholic beverage companies are using social media today, finding commonalities and sharing examples of beverage campaigns that have used social media channels to reach their target audience successfully.


Extract: “The terrible truth is that if drinks businesses, with their ability to tell compelling stories rooted in their provenance, prove incapable of using social media as an effective channel to speak to consumers, then what chance do other industries have?”


Written by John Newton, director of marketing at just-drinks, with contributions from correspondents in Canada, Japan, Lebanon, China, South Africa, India, Russia, the UK, and Colombia, this report examines how drinks brands are currently utilising social media, identifying four key campaign types in use today:


• Events led campaigns
• Community led campaigns
• Cause led campaigns
• Sales promotion led campaigns


This compact report also considers how regional differences might affect international campaigns, and how changes from the social media networks themselves are forcing marketers to think and act differently.


Update your understanding of drinks industry social media - buy this report today.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Online Video - Communications Technology

Global Online Video - Communications Technology

  • $ 4950
  • Industry report
  • February 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Online Video in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest ...

Middle East and Africa Social Media Analytics  - By Components, Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)

Middle East and Africa Social Media Analytics - By Components, Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The MEA Social Media Analytics market is valued at USD XX.XX billion in 2016 and is expected to reach a value of USD XX.XX billion by the end of 2022, growing at a projected CAGR of XX.XX% during the forecast ...

North America Social Media Analytics  - By Components, Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)

North America Social Media Analytics - By Components, Mode of Deployment, Industry, Countries, Trends, Forecast - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The North America Social Media Analytics market is valued at USD XX.XX billion in 2016 and is expected to reach a value of USD XX.XX billion by the end of 2022, growing at a projected CAGR of XX.XX% during ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.