1. Market Research
  2. > Internet Business Market Trends
  3. > The State of Drinks Industry Social Media

The State of Drinks Industry Social Media

  • October 2015
  • -
  • Just-Drinks/IWSR
  • -
  • 28 pages

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability to create direct connections with drinks consumers is one not to be squandered.

Social media is now at a maturity level where best practice can now be established; the major networks are firmly in place, obsolete networks have faded away, and niche social networks have emerged to fill the gaps. Marketers are now able to be far more confident in their decision to allocate budget and resource to social media as part of their communications mix.

This report eschews the usual format of taking each social network one-by-one and explaining how they work. Instead, it focuses specifically on how alcoholic and non-alcoholic beverage companies are using social media today, finding commonalities and sharing examples of beverage campaigns that have used social media channels to reach their target audience successfully.

Extract: “The terrible truth is that if drinks businesses, with their ability to tell compelling stories rooted in their provenance, prove incapable of using social media as an effective channel to speak to consumers, then what chance do other industries have?”

Written by John Newton, director of marketing at just-drinks, with contributions from correspondents in Canada, Japan, Lebanon, China, South Africa, India, Russia, the UK, and Colombia, this report examines how drinks brands are currently utilising social media, identifying four key campaign types in use today:

• Events led campaigns
• Community led campaigns
• Cause led campaigns
• Sales promotion led campaigns

This compact report also considers how regional differences might affect international campaigns, and how changes from the social media networks themselves are forcing marketers to think and act differently.

Update your understanding of drinks industry social media - buy this report today.

Table Of Contents

The State of Drinks Industry Social Media

Executive summary


The three ages of social media

The First Era of Social Media, 2002-08
The Second Era of Social Media, 2008-14
The Third Era of Social Media, 2014 onwards

Social media - a channel in maturity

The key challenges facing drinks marketers today
The four social media campaign types


Events-led: From producer to promoter to publisher

Social media and branded events are perfect partners
The content conundrum
Events marketing - social media in practice: Skol, Red Bull, Heineken, Budweiser, PepsiCo/Tingyi.

Community-led: The rise of the brand community

Drinks executives on authenticity
Communicating brand values visually
Using brand communities in product innovation
Brand communities - social media in practice: Sapporo Breweries Ltd, Patrón, Coca-Cola Japan, Absolut Vodka.

Cause-led: Creating a deeper connection with consumers

Rebels with a cause
Reflecting consumer concerns
Brands have a duty to act responsibly
Cause-led marketing - social media in practice: Bacardi, PepsiCo, SABMiller, Vimto, Starbucks.

Promotion-led: Using social media to drive sales

The drinks industry's $42bn problem
The social media ROI challenge
Plugging the social sales data gap
Sales promotion in a multi-touch world
Promotion-led campaigns - social media in practice: Kirin, Fanta, Mizone, Amstel, Fuze Iced Tea.


International considerations for social media

Middle East
Latin America

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Social Media in Wealth Management; Reaching clients and prospects on social media.

Social Media in Wealth Management; Reaching clients and prospects on social media.

  • $ 5250
  • Industry report
  • June 2016
  • by Verdict Financial

Summary The majority of investors are now active on social media on a daily basis, and wealth managers should embrace this both on the company-level and on the relationship manager-level. Social media ...

Global and Chinese SaaS-Based Web 2.0 Software Industry, 2016 Market Research Report

Global and Chinese SaaS-Based Web 2.0 Software Industry, 2016 Market Research Report

  • $ 2800
  • Industry report
  • July 2016
  • by Prof Research

The 'Global and Chinese SaaS-Based Web 2.0 Software Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global SaaS-Based Web 2.0 Software industry ...

Global Online Video Platform Market 2016-2020

Global Online Video Platform Market 2016-2020

  • $ 2500
  • Industry report
  • October 2016
  • by Infiniti Research Limited

About Online Video Platform Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising ...

Download Unlimited Documents from Trusted Public Sources

Global Web 2.0 Industry

  • October 2016
    22 pages
  • Web 2.0  

  • World  

View report >

Web 2.0 Markets in Australia

  • October 2016
    2 pages
  • Web 2.0  



  • Australia  

    United States  

View report >

Web 2.0 Markets in the US

  • October 2016
    12 pages
  • Web 2.0  

  • United States  

View report >

Web 2.0 Industry

2 months ago

Related Market Segments :

Web 2.0


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.